Turismo sustentável no Instagram: perspectivas dos centennials hispânicos

Autores

  • Reinaldo Miranda de Sá Teles Doctorate in Tourism and Leisure, Professor, Escola de Comunicações e Artes, Universidade de São Paulo, São Paulo, Brasil
  • Edgar Romario Aranibar Ramos Bachelor of Arts in International Relations, Master’s Student in Tourism, Academic Visitor, Faculty of Science, Department of Earth & Atmospheric Sciences, University of Alberta, Edmonton, Canada
  • Miguel Angel Demetrio Olarte Pacco Bachelor of Arts in Business Management, Researcher, Faculty of Administration, Universidad Nacional de San Agustín de Arequipa, Arequipa, Peru

DOI:

https://doi.org/10.18472/SustDeb.v16n2.2025.56791

Palavras-chave:

ODS 12.2 - Consumo e Produção Sustentáveis, Instagram, Análise de conteúdo, Narrativas digitais, Usuários de língua espanhola

Resumo

Este estudo examina a representação do turismo sustentável no Instagram através das hashtags #turismosostenible e #turismosustentable, com foco em usuários de língua espanhola e publicações de 2023. A análise de conteúdo revela uma forte ênfase na conservação do meio ambiente e nas práticas sustentáveis, predominantemente mostradas por meio de paisagens naturais e conteúdo informativo. O conteúdo gerado pelo usuário, especialmente fotos pessoais, domina a narrativa, destacando o papel da narrativa de base. No entanto, o patrimônio cultural, a participação comunitária e os destinos certificados estão notavelmente sub-representados, o que aponta oportunidades para diversificar as narrativas de sustentabilidade. O turismo rural e de alta temporada são os mais proeminentes, enquanto as viagens fora da temporada e os espaços verdes urbanos recebem menos atenção. A participação limitada de órgãos oficiais de turismo e organizações não governamentais sugere a necessidade de uma participação institucional mais sólida. Esta pesquisa fornece informações sobre como aproveitar as redes sociais para promover uma comunicação de sustentabilidade inclusiva e impactante, oferecendo recomendações práticas para melhorar as estratégias digitais.

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Biografia do Autor

Reinaldo Miranda de Sá Teles, Doctorate in Tourism and Leisure, Professor, Escola de Comunicações e Artes, Universidade de São Paulo, São Paulo, Brasil

Reinaldo Miranda de Sá Teles is Full Professor at the School of Communications and Arts at the University of São Paulo (USP), and a faculty member of the Graduate Program in Humanities, Rights and Other Legitimacies (DIVERSITAS, FFLCH/USP). His research focuses on constructing a Black-Brazilian cosmology through the concepts of land and territory. He holds a PhD in Tourism and Leisure and a Master’s in Communication Sciences, both from USP, where he also earned bachelor's degrees in Geography and Geography Education. He has additional training in psychoanalysis and screenwriting, aiming to rethink teaching practices by incorporating fictionalization as a method of knowledge production. He has lectured on environmental issues in Brazilian and international universities. His academic interests include Geography, the African Diaspora, Community-Based Tourism, International Relations, Environment, and Leisure.

Edgar Romario Aranibar Ramos, Bachelor of Arts in International Relations, Master’s Student in Tourism, Academic Visitor, Faculty of Science, Department of Earth & Atmospheric Sciences, University of Alberta, Edmonton, Canada

Edgar Romario Aranibar Ramos is a RENACYT Researcher (Level VII, Peru) and Academic Visitor at the University of Alberta (Canada). He is pursuing a master’s degree in Tourism at the University of São Paulo (Brazil) holds a BA (Hons.) in International Relations at the same university, and BA (Hons.) in Business Management at National Univerisity of San Agustín de Arequipa (Peru) He has served as a UNESCO-IESALC expert and held various public, academic, and consular roles across Latin America. His research and practice focus on sustainability, public policy, human mobility, and community tourism. He participates in research groups on tourism and education (Brazil), and social justice and housing (Canada). With over 25 scientific publications, he acts as a peer reviewer for indexed journals and maintains an interdisciplinary, service-oriented, and internationally engaged profile.

Miguel Angel Demetrio Olarte Pacco, Bachelor of Arts in Business Management, Researcher, Faculty of Administration, Universidad Nacional de San Agustín de Arequipa, Arequipa, Peru

Miguel Angel Demetrio Olarte Pacco holds a Bachelor of Arts in Business Management and serves as a researcher at the Faculty of Administration of the Universidad Nacional de San Agustín de Arequipa. He also holds a diploma from Universidad del Rosario, Colombia. He is a member of the Academic Committee of the Professional School of Management and has conducted research focused on innovation, sustainability, and digital transformation, with articles published in indexed scientific journals. Additionally, he acts as a peer reviewer for academic manuscripts and promotes initiatives related to youth leadership, civic education, and institutional development. His profile reflects academic excellence and an active commitment to research, teaching, and social engagement.

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Publicado

2025-08-30

Como Citar

Teles, R. M. de S., Ramos, E. R. A., & Pacco, M. A. D. O. (2025). Turismo sustentável no Instagram: perspectivas dos centennials hispânicos. Sustainability in Debate, 16(2), 275–309. https://doi.org/10.18472/SustDeb.v16n2.2025.56791

Edição

v. 16 n. 2 (2025): Sustainability in Debate

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Artigos - Varia

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