Turismo sostenible en Instagram: perspectivas de los centennials hispanos

Autores/as

  • Reinaldo Miranda de Sá Teles Doctorate in Tourism and Leisure, Professor, Escola de Comunicações e Artes, Universidade de São Paulo, São Paulo, Brasil
  • Edgar Romario Aranibar Ramos Bachelor of Arts in International Relations, Master’s Student in Tourism, Academic Visitor, Faculty of Science, Department of Earth & Atmospheric Sciences, University of Alberta, Edmonton, Canada
  • Miguel Angel Demetrio Olarte Pacco Bachelor of Arts in Business Management, Researcher, Faculty of Administration, Universidad Nacional de San Agustín de Arequipa, Arequipa, Peru

DOI:

https://doi.org/10.18472/SustDeb.v16n2.2025.56791

Palabras clave:

ODS 12.2 - Consumo y Producción Responsables, Instagram, Análisis de contenido, Narrativas digitales, Usuarios de habla hispana

Resumen

Este estudio examina la representación del turismo sostenible en Instagram a través de los hashtags#turismosostenible y #turismosustentable, centrándose en usuarios de habla hispana y publicaciones de 2023. El análisis de contenido revela un fuerte énfasis en la conservación del medio ambiente y las prácticas sostenibles, predominantemente mostradas a través de paisajes naturales y contenido informativo. El contenido generado por el usuario, especialmente las fotos personales, domina la narrativa, destacando el papel de la narración de base. Sin embargo, el patrimonio cultural, la participación comunitaria y los destinos certificados están notablemente subrepresentados, lo que señala oportunidades para diversificar las narrativas de sostenibilidad. El turismo rural y de temporada alta son los más prominentes, mientras que los viajes fuera de temporada y los espacios verdes urbanos reciben menos atención. La limitada participación de los organismos oficiales de turismo y las organizaciones no gubernamentales sugiere la necesidad de una participación institucional más sólida. Esta investigación proporciona información sobre cómo aprovechar las redes sociales para promover una comunicación de sostenibilidad inclusiva e impactante, ofreciendo recomendaciones prácticas para mejorar las estrategias digitales.

Descargas

Los datos de descargas todavía no están disponibles.

Biografía del autor/a

Reinaldo Miranda de Sá Teles, Doctorate in Tourism and Leisure, Professor, Escola de Comunicações e Artes, Universidade de São Paulo, São Paulo, Brasil

Reinaldo Miranda de Sá Teles is Full Professor at the School of Communications and Arts at the University of São Paulo (USP), and a faculty member of the Graduate Program in Humanities, Rights and Other Legitimacies (DIVERSITAS, FFLCH/USP). His research focuses on constructing a Black-Brazilian cosmology through the concepts of land and territory. He holds a PhD in Tourism and Leisure and a Master’s in Communication Sciences, both from USP, where he also earned bachelor's degrees in Geography and Geography Education. He has additional training in psychoanalysis and screenwriting, aiming to rethink teaching practices by incorporating fictionalization as a method of knowledge production. He has lectured on environmental issues in Brazilian and international universities. His academic interests include Geography, the African Diaspora, Community-Based Tourism, International Relations, Environment, and Leisure.

Edgar Romario Aranibar Ramos, Bachelor of Arts in International Relations, Master’s Student in Tourism, Academic Visitor, Faculty of Science, Department of Earth & Atmospheric Sciences, University of Alberta, Edmonton, Canada

Edgar Romario Aranibar Ramos is a RENACYT Researcher (Level VII, Peru) and Academic Visitor at the University of Alberta (Canada). He is pursuing a master’s degree in Tourism at the University of São Paulo (Brazil) holds a BA (Hons.) in International Relations at the same university, and BA (Hons.) in Business Management at National Univerisity of San Agustín de Arequipa (Peru) He has served as a UNESCO-IESALC expert and held various public, academic, and consular roles across Latin America. His research and practice focus on sustainability, public policy, human mobility, and community tourism. He participates in research groups on tourism and education (Brazil), and social justice and housing (Canada). With over 25 scientific publications, he acts as a peer reviewer for indexed journals and maintains an interdisciplinary, service-oriented, and internationally engaged profile.

Miguel Angel Demetrio Olarte Pacco, Bachelor of Arts in Business Management, Researcher, Faculty of Administration, Universidad Nacional de San Agustín de Arequipa, Arequipa, Peru

Miguel Angel Demetrio Olarte Pacco holds a Bachelor of Arts in Business Management and serves as a researcher at the Faculty of Administration of the Universidad Nacional de San Agustín de Arequipa. He also holds a diploma from Universidad del Rosario, Colombia. He is a member of the Academic Committee of the Professional School of Management and has conducted research focused on innovation, sustainability, and digital transformation, with articles published in indexed scientific journals. Additionally, he acts as a peer reviewer for academic manuscripts and promotes initiatives related to youth leadership, civic education, and institutional development. His profile reflects academic excellence and an active commitment to research, teaching, and social engagement.

Citas

AFSAHHOSSEINI, F.; AL-MULLA, Y. Smart, hybrid and context-aware POI mobile recommender system in tourism in Oman. Journal of Cultural Heritage Management and Sustainable Development, v. 13, n. 4, p. 927-951, 2023. Available at: https://doi.org/10.1108/JCHMSD-08-2021-0148

ALIEVA, D.; USMONOVA, G. Sustainability perceptions of Community-Based tourism by stakeholders in Central Asia. Local Development and Society, v. 2, n. 2, p. 244-254, 2021. Available at: https://doi.org/10.1080/26883597.2021.1953944

BREIBY, M.; SELVAAG, S.; ØIAN, H.; LERFALD, M.; ERICSSON, B.; MOE, W. The Role of Instagram for More Sustainable Tourism Experiences. In Tourism and the Experience Economy in the Digital Era (p. 187-199). Routledge. 2023. Available at: https://doi.org/10.4324/9781003335924

CAMPRUBÍ, R.; COROMINA, L. Content analysis in tourism research. Tourism Management Perspectives, v. 18, p. 134-140, 2016. Available at: https://doi.org/10.1016/j.tmp.2016.03.002

CHOONHAWONG, W.; PHUMSATHAN, S. Critical review of patterns, roles, and influences of social media in tourism. Kasetsart Journal of Social Sciences, v. 43, n. 4, p. 1025-1034, 2022. Available at: https://doi.org/10.34044/j.kjss.2022.43.4.27

DASKIN, M.; TIRIL, A.; BOZKURT, A. Coastal tourism development in Sinop as an emerging rural destination: a preliminary study from the residents' perspective. Tourism and Management Studies, v. 16, n. 2, p. 16-25, 2020. Available at: https://doi.org/10.18089/tms.2020.160202

DOMÍNGUEZ-QUINTERO, A. M.; GONZÁLEZ-RODRÍGUEZ, M. R.; ROLDÁN, J. L. The role of authenticity, experience quality, emotions, and satisfaction in a cultural heritage destination. Journal of Heritage Tourism, v. 14, n. 5-6, p. 491-505, 2019. Available at: https://doi.org/10.1080/1743873X.2018.1554666

DURÁN-MUÑOZ, I.; JIMÉNEZ-NAVARRO, E. The Language of Adventure tourism and its Key Terms in English and Spanish. Hikma, v. 23, n. 3, 2024. Available at: https://doi.org/10.21071/hikma.v23i3.16781

FILIERI, R.; YEN, D. A.; YU, Q. #ILoveLondon: an exploration of the declaration of love towards a destination on Instagram. Tourism Management, v. 83, n. 104291, 2021. Available at: https://doi.org/10.1016/j.tourman.2021.104291

FIRMAN, A.; MOSLEHPOUR, M.; QIU, R.; LIN, P.-K.; ISMAIL, T.; RAHMAN, F. F. The impact of eco-innovation, ecotourism policy and social media on sustainable tourism development: evidence from the tourism sector of Indonesia. Economic Research-Ekonomska Istraživanja, v. 36, n. 2, p. 2143847, 2023. Available at: https://doi.org/10.1080/1331677X.2022.2143847

GONZALEZ-CARRION, E. L.; AGUADED, I. Engagement y evolución de instagramers hispanohablantes de moda. Revista Latina de Comunicación Social, n. 77, p. 231-252, 2020. Available at: https://doi.org/10.4185/RLCS-2020-1456

HAN, H.; MENG, B.; CHUA, B.-L.; RYU, H. B.; KIM, W. International volunteer tourism and youth travelers – an emerging tourism trend. Journal of Travel and Tourism Marketing, v. 36, n. 5, p. 549-562, 2019. Available at: https://doi.org/10.1080/10548408.2019.1590293

HOARE, J. K.; LISTER, N. B.; GARNETT, S. P.; BAUR, L. A.; JEBEILE, H. Mindful and intuitive eating imagery on Instagram: a content analysis. Nutrients, v. 14, n. 18, p. 3834, 2022. Available at: https://doi.org/10.3390/nu14183834

HU, T.; CHEN, H. Little-known leisure places: chinese tourists' preferences for visiting niche tourism destinations. Asia Pacific Journal of Tourism Research, v. 28, n. 11, p. 1261-1278, 2023. Available at: https://doi.org/10.1080/10941665.2023.2293794

IBRAHIM, B. Influence of Instagram fan pages on intention to revisit and recommend in beach tourism settings: the mediating effect of positive attitude. Tourism and Hospitality Research, 2023. Available at: https://doi.org/10.1177/14673584231198418

INSTITUTO CERVANTES. El español en Internet y en las plataformas digitales. In: FERNÁNDEZ VÍTORES, D. (Ed.). El español en el mundo 2021. Anuario del Instituto Cervantes. Madrid: Instituto Cervantes, 2021. p. 193-200. Available at: https://cvc.cervantes.es/lengua/anuario/anuario_21/el_espanol_en_el_mundo_anuario_instituto_cervantes_2021.pdf

IVANOVA, P.; KHALIFA, M. The role of non-governmental organisations in development tourism sector: a comparative study between Bulgaria and Egypt. Central European Journal of International and Security Studies, v. 13, n. 1, p. 86-99, 2019. Available at: https://doi.org/10.51870/CEJISS.A130104

JEBEILE, H.; PARTRIDGE, S. R.; GOW, M. L.; BAUR, L. A.; LISTER, N. B. Adolescent exposure to weight loss imagery on Instagram: a content analysis of "top" images. Child Obesity, v. 17, n. 4, p. 241-248, 2021. Available at: https://doi.org/10.1089/chi.2020.0351

JI, F.; WANG, F.; WU, B. How does virtual tourism involvement impact the social education effect of cultural heritage? Journal of Destination Marketing and Management, v. 28, n. 100779, 2023. Available at: https://doi.org/10.1016/j.jdmm.2023.100779

JUSTIANTO, M.; MORLEY, C. The influencer effect on tourism: shifting adventure travel behavior towards more sustainability through instagram influencers (Master's thesis). 2020. Available at: https://hdl.handle.net/11250/2678242

KAISER, U.; KUHN, J. M. The value of publicly available, textual and non-textual information for startup performance prediction. Journal of Business Venturing Insights, v. 14, n. e00179, 2020. Available at: https://doi.org/10.1016/j.jbvi.2020.e00179

KILIPIRI, E.; PAPAIOANNOU, E.; KOTZAIVAZOGLOU, I. Social media and influencer marketing for promoting sustainable tourism destinations: the Instagram case. Sustainability, v. 15, n. 8, p. 6374, 2023. Available at: https://doi.org/10.3390/su15086374

LEY BOSCH, P.; DE CASTRO GONZÁLEZ, Ó.; GARCÍA SÁNCHEZ, F. Mass tourism urban destinations and climate change in small islands: resilience to extreme rainfall in the Canary Islands. Environment, Development and Sustainability, v. 26, n. 4, p. 10765-10785, 2024. Available at: https://doi.org/10.1007/s10668-023-03406-7

LI, M.; FU, H.; JIANG, S. What is sustainable tourism in social media? Evidence from tweets. Problems and Perspectives in Management, v. 21, n. 1, p. 204-218, 2023. Available at: https://doi.org/10.21511/ppm.21(1).2023.18

LOJO, A.; LI, M.; XU, H. Online tourism destination image: components, information sources, and incongruence. Journal of Travel and Tourism Marketing, v. 37, n. 4, p. 495-509, 2020. Available at: https://doi.org/10.1080/10548408.2020.1785370

LUKOSEVICIUTE, G.; PEREIRA, L. N. Tourists' perceptions of beach quality improvement during the off-peak season: a segmentation approach. Tourism and Management Studies, v. 17, n. 2, p. 17-28, 2021. Available at: https://doi.org/10.18089/tms.2021.170202

MANSILLA, J. A.; MILANO, C. Becoming centre: tourism placemaking and space production in two neighborhoods in Barcelona. Tourism Geographies, v. 24, n. 4-5, p. 599-620, 2022. Available at: https://doi.org/10.1080/14616688.2019.1571097

MEYER, L.; PETHYBRIDGE, H.; BECKMANN, C.; BRUCE, B.; HUVENEERS, C. The impact of wildlife tourism on the foraging ecology and nutritional condition of an apex predator. Tourism Management, v. 75, p. 206-215, 2019. Available at: https://doi.org/10.1016/j.tourman.2019.04.025

NOVACKA, L.; PÍCHA, K.; NAVRATIL, J.; TOPALOGLU, C.; ŠVEC, R. Adopting environmentally friendly mechanisms in the hotel industry: a perspective of hotel managers in Central and Eastern European countries. International Journal of Contemporary Hospitality Management, v. 31, n. 6, p. 2488-2508, 2019. Available at: https://doi.org/10.1108/IJCHM-04-2018-0284

NUKULKAM, N.; THEPPITUCK, T. Tourism influencers' photos: a guideline for creating promotional media. ABAC Journal, v. 43, n. 4, 2023. Available at: https://doi.org/10.59865/abacj.2023.64

O'BRIEN, B. C.; HARRIS, I.; BECKMAN, T.; COOK, D. A. Standards for reporting qualitative research: a synthesis of recommendations. Academic Medicine, v. 89, n. 9, p. 1245-1251, 2014. Available at: https://doi.org/10.1097/ACM.0000000000000388

PAIANO, A.; CROVELLA, T.; LAGIOIA, G. Managing sustainable practices in cruise tourism: the assessment of carbon footprint and waste of water and beverage packaging. Tourism Management, v. 77, n. 104016, 2020. Available at: https://doi.org/10.1016/j.tourman.2019.104016

PALAZZO, M.; VOLLERO, A.; VITALE, P.; SIANO, A. Urban and rural destinations on Instagram: exploring the influencers’ role in# sustainabletourism. Land use policy, v. 100, p. 104915, 2021. Available at: https://doi.org/10.1016/j.landusepol.2020.104915

PANZERA, E. Cultural Heritage, Tourism and Economic Growth: an empirical validation of their interaction. Scienze Regionali, v. 21, n. 2, p. 253-294, 2022. Available at: https://doi.org/10.14650/100721

RAJIĆ, M. N.; MAKSIMOVIĆ, R. M.; MILOSAVLJEVIĆ, P. Emergency planning and disaster recovery management model in hospitality—Plan-Do-Check-Act cycle approach. Sustainability, v. 15, n. 7, p. 6303, 2023. Available at: https://doi.org/10.3390/su15076303

ROBLEK, V.; DRPIĆ, D.; MEŠKO, M.; MILOJICA, V. Evolution of Sustainable Tourism Concepts. Sustainability, v. 13, n. 22, p. 12829, 2021. Available at: https://doi.org/10.3390/su132212829

RODAS, A.; BENAVIDES, L.; ARMIJOS, S.; ANDRADE, A.; GUAMÁN GUEVARA, A. R.; GUAMÁN-GUEVARA, F. Understanding motivational determinants of gastronomic tourism during peak seasons: empirical evidence from Latacunga City in Central Ecuador. Miscellanea Geographica, v. 28, n. 3, p. 101-111, 2024. Available at: https://doi.org/10.2478/mgrsd-2023-0036

ROSENBERG, A.; LYNCH, P. M.; RADMANN, A. Sustainability comes to life: nature-based adventure tourism in Norway. Frontiers in Sports and Active Living, v. 3, art. 686459, 2021. Available at: https://doi.org/10.3389/fspor.2021.686459.

RUBÁČEK, F.; JINDŘICHOVSKÁ, I.; HORVÁTHOVÁ, Z.; ABRHÁM, J. Accessibility of websites of the European national tourism boards. International Journal of Economics and Business Administration, v. 8, n. 2, p. 114-125, 2020. Available at: https://doi.org/10.35808/ijeba/446.

SALAZAR-CHAPA, N.; VALERIO-UREÑA, G.; PALACIOS, J. Dominant ecological paradigm expressed through the concept of sustainability in Spanish-speaking digital rhetoric [Paradigma ecológico dominante expresso através do conceito de sustentabilidade na retórica digital de língua espanhola] [Paradigma ecológico dominante expresado a través del concepto de sostenibilidad en la retórica digital de habla hispana]. Cuadernos.info, n. 58, p. 319-339, 2024. Available at: https://doi.org/10.7764/cdi.58.70277.

TING, H.; JEAN, L. X.; MENG, L. C.; CHEAH, J. H.; CHEER, J. M. Editorial – responsible tourism: a call to action for turbulent times. Asian Journal of Business Research, v. 10, n. 2, p. ix-xxi, 2020. Available at: https://doi.org/10.14707/ajbr.200080.

TRIŠIĆ, I.; NECHITA, F.; RISTIĆ, V.; ŠTETIĆ, S.; MAKSIN, M.; ATUDOREI, I. A. Sustainable tourism in protected areas—The case of the Vršac Mountains Outstanding Natural Landscape, Vojvodina Province (Northern Serbia). Sustainability (Switzerland), v. 15, n. 10, art. 7760, 2023. Available at: https://doi.org/10.3390/su15107760.

VAN DER BANK, M.; VAN DER BANK, C. M. Rethinking our relationship to the natural environment through legally compliant sustainable tourism. African Journal of Hospitality, Tourism and Leisure, v. 8, n. 2, 2019. Available at: https://api.semanticscholar.org/CorpusID:203629606.

WORLD TOURISM ORGANIZATION. Desarrollo sostenible. 2019. Available at: https://www.unwto.org/es/desarrollo-sostenible.

ZHANG, Y.; ALI, Q. Socio-economic determinants of sustainable tourism and their nexus with energy, environment, and economy (3ES): a panel data analysis. Energy Strategy Reviews, v. 56, art. 101577, 2024. Available at: https://doi.org/10.1016/j.esr.2024.101577.

ZHANG, Y.; XIAO, X.; CAO, R.; ZHENG, C.; GUO, Y.; GONG, W.; WEI, Z. How important is community participation to eco-environmental conservation in protected areas? From the perspective of predicting locals' pro-environmental behaviours. Science of the Total Environment, v. 739, art. 139889, 2020. Available at: https://doi.org/10.1016/j.scitotenv.2020.139889.

Descargas

Publicado

2025-08-30

Cómo citar

Teles, R. M. de S., Ramos, E. R. A., & Pacco, M. A. D. O. (2025). Turismo sostenible en Instagram: perspectivas de los centennials hispanos. Sustainability in Debate, 16(2), 275–309. https://doi.org/10.18472/SustDeb.v16n2.2025.56791

Número

Vol. 16 Núm. 2 (2025): Sustainability in Debate

Sección

Articles - Varia

Licencia

Derechos de autor 2025 Sustainability in Debate

Creative Commons License

Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.

La presentación de la(s) obra(s) científica(s) original(es) por parte de los autores, como titulares de los derechos de autor de los textos enviados a la revista, de conformidad con la Ley 9.610/98, implica la cesión de derechos de autor de publicaciones impresas y/o digitales a la Revista de Sustenibilidad en Debate de los artículos aprobados para fines de publicación, en un único número de la Revista, autorizando también que la(s) obra(s) científica(s) aprobada(s) se divulguen de forma gratuita, sin ningún tipo de reembolso de derechos de autor, a través del sitio web de a Revista, para leer, imprimir y/o descargar el archivo de texto, a partir de la fecha de aceptación para publicación. Por lo tanto, los autores, al presentar los artículos a la Revista y, en consecuencia, la libre cesión de derechos de autor relacionados con el trabajo científico presentado, son plenamente conscientes de que no serán remunerados por la publicación de los artículos en la revista. 

La Revista está licenciada bajo una licencia no comercial y sin derivaciones Creative Commons (No permite la realización de obras derivadas) 3.0 Brasil, con el propósito de difundir conocimientos científicos, como se indica en el sitio web de la publicación, que permite el intercambio del texto y el reconocimiento de su autoría y publicación original en esta revista.

Los autores pueden asumir contratos adicionales por separado, para la distribución no exclusiva de las obras publicadas en la revista Sustenibilidad en Debate (por ejemplo, en un capítulo de libro), siempre que se indique que los textos se publicaron originalmente en esta revista y que se menciona el DOI correspondiente. Se permite y incentiva a los autores a publicar y distribuir su texto online después de su publicación (por ejemplo, en repositorios institucionales o en sus páginas personales). 

Los autores aceptan expresamente los términos de esta Declaración de Derechos de Autor, que se aplicará a la presentación si es publicada por esta Revista.

Artículos similares

1 2 3 > >> 

También puede {advancedSearchLink} para este artículo.