Comparative study of organic and conventional vegetable trading in Manaus, Amazonas

Abstract

This work aims at comparing trade of organic and conventional vegetables in the city of Manaus, state of Amazonas, adopting research techniques of forms application and non-structured observation. Data was systematized and submitted to descriptive statistical analysis. The trade network for organic vegetables proves to be less segmented. The organic marketplace shows more diversity regarding vegetables traded, however, overall figures were higher and prices were lower at the conventional marketplace. Consumers at the organic marketplace were predominantly female in gender and provided higher values for age, monthly household income and literacy rate. Consumers understood that organic products are exempt from agrochemicals, whereas those at the conventional marketplace misconceived same as hydroponic or as locally produced. Consumers at the organic marketplace regard organic vegetables as better-tasting though smaller in size and more expensive. A quality seal, sale certificates and direct contact with producers proved to be adequate for recognition and confidence in organic quality. Lack of knowledge concerning organic products evidenced the need for continuous educational programs.