O processo de comercialização do turismo de base comunitária no Brasil:
desafios, potencialidades e perspectivas
DOI:
https://doi.org/10.18472/SustDeb.v3n1.2012.7198Keywords:
Community-based tourism, Market access, Marketing;Abstract
The community-based tourism (CBT) has been consolidated over the last decade in Brazil as a way
of tourism organization at the local scale. However, much remains to be done to realize its full
potential to support the social development of local communities. In this paper we discuss the issue
of market access, suggested by some studies as critical to the economic sustainability of community
enterprises. We start from the analysis of some, national and international, documents and research
to propose strategic guidelines for the process of marketing of CBT initiatives and routes.
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