Confidence among farmers on securing the ecological attributes of their production

Abstract

The production of products called organic or ecological has been a reality, but in the process of marketing is often not able to characterize all the attributes of the product. The goal of this work was evaluating the perception of those agents involved in the production and trade of products from the ecological farming, marketed in a fair of ecological products from Porto Alegre, state of Rio Grande do Sul, on evaluating this process through some aspects of the Economy of Transaction Costs (ETC). Then, it tries to describe how the confidence among members allows the development of an endorsement in the securing of a particular characteristic of the product. The study of the case showed to have a relationship of confidence among the agents. Confidence this won by a higher frequency of relationships, minor uncertainty in the negotiations due to a process of participative certification and to an active specific within a definite pattern.