Determinantes da fidelização do turista internacional no Brasil: Determinantes de la lealtad turística internacional en Brasil

Vinicius Rocha Biscaro; Paulo Henrique Assis Feitosa

doi:10.26512/revistacenario.v9i3.37625

Authors

Vinicius Rocha Biscaro Universidade de São Paulo - USP
Paulo Henrique Assis Feitosa Professor Doutor (MS-3, RDIDP) do Departamento de Relações Públicas, Propaganda e Turismo da Escola de Comunicação e Artes da Universidade de São Paulo (CRP- ECA/USP). https://orcid.org/0000-0002-2388-7543

DOI:

https://doi.org/10.26512/revistacenario.v9i3.37625

Keywords:

Fidelização; Destinos turísticos; Motivação; Satisfação; Modelagem estatística.

Abstract

The loyalty of tourist destinations is of strategic importance both for business decision making and for the formulation of public policies regarding their competitiveness. Through an empirical study with data from the Ministry of Tourism's receptive tourism survey in 2013, the article evaluated the variables that determine the loyalty of international tourists in Brazil. The intention to return to the country and the number of visits to Brazil made by foreign tourists were treated as variables related to loyalty, with the application of statistical techniques, logistic regression and simple linear regression, respectively. It was observed that the variables related to motivation and satisfaction of the tourist explain the behavior of loyalty, which reinforces the results found in other international studies that addressed the theme.

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Author Biographies

Vinicius Rocha Biscaro, Universidade de São Paulo - USP

Bacharel em Estatística (IMECC/Unicamp) e Bacharel em Turismo (ECA/USP); Mestrando em Ciências do Desenvolvimento do Turismo (EACH-USP). CV lattes: http://lattes.cnpq.br/2083810939495542 . E-mail: vinicius.biscaro@usp.br . Orcid: 0000-0001-8996-5631

Paulo Henrique Assis Feitosa, Professor Doutor (MS-3, RDIDP) do Departamento de Relações Públicas, Propaganda e Turismo da Escola de Comunicação e Artes da Universidade de São Paulo (CRP- ECA/USP).

Graduado em Ciências Econômicas (2006) e Mestre em Economia (2010) pela Universidade Federal do Espírito Santo - UFES; Doutor em Teoria Econômica (2017) pela Universidade Estadual de Campinas - UNICAMP. Professor Doutor (MS-3, RDIDP) do Departamento de Relações Públicas, Propaganda e Turismo da Escola de Comunicação e Artes da Universidade de São Paulo (CRP- ECA/USP).

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