Social Innovation in the Commercialization of the AGROUFAM Market`s Production on the context of the COVID-19 in the Amazonas

Abstract

TThe AGROUFAM Market is a space of commercialization of the familiar base production at the Universidade Federal do Amazonas (Amazonas Federal University).  In detriment of the COVID-19`s pandemic, all the on-site activities at the university were suspended, including the Market. The strategy consisted in conversion of it into an Online Market, denominated “AGROUFAM em CASA” (AGROUFAM at HOME). This assignment aims to describe the social innovation in the commercialization of the Market`s production, starting from a descriptive methodological approach and documentary analyses. The virtual market contributed to the social isolation of familiar producers, due to the COVID-19`s prevention and to the sustenance of the families, that depend of selling the products for their subsistence. There were accessions of 28,5% of the familiar producers at the Online Market, with a volume of R$ 19.120,41 in sells, in April. In May, the volume was R$ 14.112,01, with highlight to the organic and agroecological’s products. At end, it can infer that the “AGROUFAM em CASA” while social innovation diversified the commercialization channels, attracted new consumers, and expanded markets.