“Não Propaganda” and urban space

“Não Propaganda” and urban space Reflections on urban interventions, city advertising and video art

Abstract

This work intends to think about the dynamics between advertising, public space and citizens, through the “Não Propaganda” urban intervention, carried out by the Bahian collective GIA, and its mediation processes with the production of a video art produced by the group from the filming of this action in the city of São Paulo, in 2006. This intervention seeks to address communication in the cities through signs, banners and yellow leaflets without any words or drawings, proposing a reflection on the oppressive structures of advertising and marketing of products that continually exceed and deform public spaces of circulation and popular parties. Thus, the article will seek to analyze this urban intervention impact, taking into consideration the answer of the audience that goes through it, how these bodies apprehend it in urban displacements, and how the recording of it in video art contributes to the meaning production in cities.