Sobre la semiosis en textos verbales y visuales
Keywords:
verbal. visual texts. reading. symbolic construction. critical analysis.Abstract
This paper critically analizes the social, political and interactional meanings that can be visually aprehended in a press photography. Certain data, such as the reciprocal collocations of the characters depticted, their respective gaze orientation and the overall composition of the image are opposed to the verbally expressed meanings of the text that appears with the photo. This semiotic experiment employs some categories and analytic processes that are conceived of as homologous to those that build the verbal texts. Some basic concepts are enumerated which are deemed necessary foar the analytic decomposition of visual texts, and some graphics are also shown that present linguistic findings in a visual code. The general argument postulates that human semiosis materializes itself in different material bases, with a relative independence of these, but grounded on compositional mechanisms which, at a certain level of abstraction, are common among the varied fields of symbolic construction.
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