Propaganda política através do rádio nas eleições gerais de 1994 no Brasil: modelos de influência social
Keywords:
Propaganda eleitoral, estratégias políticas, influência social, Plano Real, eleições de 1994Abstract
This study presents some results of research on official campaign broadcasting and its repercussions in society. Three types of self- presentation/social representations of candidates were observed: individual qualities (majority group and personal traits), popular identification (nationalism, trade unionism and other minority contents), leadership (rigidity and flexibility). The candidates strategies were mainly to converge or diverge regarding the themes proposed by relevant opponents, to the detriment of political culture developed by society, which representedpolitical proposals in a different way. Plano Real is discussed as a trigger social desires and aspirations, impeding another possible explanations.
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