Nova Normalidade? Consumo e Identidade entre Reprodução de Desigualdades Sociais e Transformação Social no Brasil
DOI:
https://doi.org/10.1590/s0102-6992-202035030006%20Palavras-chave:
Pandemia. Desigualdade Social. Consumo. Identidade. FrommResumo
pandemia do COVID-19 vem transformando realidades econômicas, políticas e sociais, numa chamada "nova normalidade". Aprender a lidar com essa contingência requer (re)construção de identidade das pessoas. Neste estudo, analisamos criticamente as narrativas de mudança e as práticas de consumo de brasileiros entrevistados no período de distanciamento social. Para isso, utilizamos lentes teóricas de Fromm, Rosa e Kühn. Nossos resultados evidenciam que a pandemia estimula as pessoas a refletir com responsabilidade sobre seu consumo, mas também destacam como o consumo contribui para a reprodução da desigualdade social, levando a polarizações dentro da sociedade
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