Political Maps:
The Educational Dependency of the Brazilian Political Landscape's Subjective Structure
Keywords:
Political psychology, Cognitive map, Educational level, Hierarchical sorting, NMDSAbstract
The objective of this study is to examine the political knowlegde of different strata of society with different
educational leveis by employing the political maps model. With the method of hierarchical classification, subjective similarities
between Brazilian parties and politicians can be revealed, which can then be translated into geometric structures by means of
Nonmetric Multidimensional Scaling (NMDS). Comparisons made between different geographical groups with different
educational leveis indicate that people with a low educational levei have marked problems when it comes to classifying the
structures of the large political blocks. A comparation with Chilean data allows to integrate the results into a more general
context of cognitive psychology. Further, the possible influence of using TV and newspaper information is discussed.
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