Análisis del discurso multimodal
Mots-clés :
análisis del discurso. multimodalidad. discurso televisivo. perspectiva sistémico-funcional.Résumé
El análisis del discurso multimodal (ADM) constituye un paradigma emergente en el campo de los estudios del discurso que amplía el estudio del lenguaje per se al estudio del lenguaje en combinación con otros recursos. En este trabajo se exponen los motivos por los que emerge este campo en el área de la lingüística, se plantean los principales desafíos y la multiplicidad de enfoques de los análisis de discursos multimodales y se analizan en detalle los conceptos específicos. Luego, se desarrolla el análisis multimodal de un segmento de discurso televisivo. A modo de conclusión, se considera que el principal desafío del ADM es resolver los detalles y la complejidad que requiere anotar, analizar, investigar y recuperar los patrones semánticos multimodales. Por este motivo se propone, como uno de los posibles métodos de abordaje, desarrollar plataformas mediáticas digitales interactivas. Por último, se considera que solo será posible avanzar hacia el objetivo de comprender los patrones y las tendencias de la tecnología, los textos, los contextos y la cultura trabajando de manera colaborativa e interdisciplinaria.
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