La configuración discursiva de efectos incitativos en rumores económicos
Keywords:
rumor. device. incitement potential. effects. uncertainty.Abstract
This paper examines specific discursive properties that define the stockmarket rumor as a type of discourse that activates incitement, which is a constitutive mechanism of economic exchanges between market agents. Based on the renowned cliché within the international financial community, “buy on rumor and sell on the news”, this research explores relationships between “significant causality” (Boutaud and Veron, 2007) of rumor production, and the social construction of the bet in the stock-market. The main hypothesis of this work is that the incitement potencial (IP) of a market-rumor, instead of relying on random receptor psychological reactions, is conventionalized in the rules that make up the different discursive devices on the circulation of rumor-utterances. The evidence related to the presence or absence of IP in stock-market rumor-utterances are: the degree of deictic synchronization between production and recognition instances, and the social-contact modalities involved in the temporal phase of rumor-utterance circulation.
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