Topoi as an argumentative resource in comments from political blogs in Chilean online newspapers
Keywords:
topoi. online political discourse. comments. blogs.Abstract
This paper aims to study the comments in blogs of online newspapers, as a specific discourse genre, towards characterizing the form and identify the role topoi have in the opinion columns in online newspapers, from a qualitative paradigm. Topoi are commonplaces in the argument that are apparently unquestionable on confrontation (Anscrombe and Ducrot 1983; Wodak 2003; Van Dijk 2005). Through qualitative methods, 1076 comments on blogs four Chilean online newspapers (EMOL, The Clinic, El Mostrador and Cambio 21) were analyzed, in order to identify the use and function of topoi in various argumentative strategies used by speakers/writers of this type of media. It was established that, in the speeches analyzed, topoi are presented in the argument as fixed formulas that allow commentators construct their meanings in their cyber-arguments. From the analysis, it was found that most of the topoi used in these media commentators are drawn from the popular phrasing and appeal to shared knowledge.
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