COVID-19 en los medios británicos: un análisis multimodal de los anuncios de salud pública del brote de pandemia

a multimodal analysis of public health advertisements from the pandemic outbreak

Autores/as

Palabras clave:

Lingüística Sistémico-funcional, Gramática visual, COVID-19, Carteles de salud pública, Reino Unido

Resumen

Basado en la Lingüística Sistémica Funcional y la Gramática Visual, este artículo analiza anuncios del área de la salud pública en el Reino Unido, durante el brote de COVID-19 (de febrero a abril de 2020). Resultados del análisis verbal señalan el uso predominante de verbos para instruir y recomendar acciones preventivas: el cartel 1 informa sobre la higienización, y los carteles 2 y 3 instruyen al público a tomar medidas rigurosas. Visualmente, los carteles 1 y 2 utilizan el color verde, indicando salud y seguridad e ilustran la presencia del virus. En el Póster 3 predominan los colores rojo, naranja y amarillo, lo que indica precaución con la propagación del Coronavirus.

Descargas

Los datos de descargas todavía no están disponibles.

Citas

BBC NEWS. Coronavirus UK map: How many confirmed cases are there in your area?. 2020. Available at: https://www.bbc.com/news/uk-51768274. Accessed on April 1st 2020.

BORIS JOHNSON. PM Letter to Nation on Coronavirus. 2020. Available at: https://www.gov.uk/government/publications/pm-letter-to-nation-on-coronavirus. Accessed on March 30 2020.

COLOR WHEEL PRO. Classic Color Schemes. See Color Theory in Action. Color Wheel Pro. 2011. Available at: http://www.color-wheel-pro.com/color-meaning.html. Accessed on April 15 2020.

DIAS, L.S.; GUSSO, A. M. “Do you need to know the person to donate?” Facework strategies in Brazilian blood donation campaigns: a multimodal analysis. Linguagem em Discurso – LemD, Tubarão, SC, v. 16, n. 3, p. 401-419, set./dez, 2016.

ENCYCLOPEDIA. Public health campaigns. 2020. Available at: https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/public-health-campaigns. Accessed on April 2nd 2020.

GHEBREYESUS, T, A. WHO-COVID-19, Director-General Speech February 24th 2020. Available at: https://www.who.int/dg/speeche. Accessed on March 15 2020.

GOV.UK. Staying at home and away from others (social distancing). 2020. Available at: https://www.gov.uk/government/publications/full-guidance-on-staying-at-home-and-away-from-others/full-guidance-on-staying-at-home-and-away-from-others. Accessed on March 30 2020.

HALLIDAY, M.A.K.; MATTHIESSEN, C.M.I.M. An introduction to Functional Grammar. London: Edward Arnold & New York: Routledge.1985:1994:2004:2014.

HART, C. Discourse, Grammar and Ideology. Functional and Cognitive Perspectives. Bloomsbury Academic Print. 2014.

JOHNSTONE, B. Perspectives on repetition. An introduction. Text, 7, n. 3, p. 205-214, 1987.

KAMPF, G.; TODT, D.; PFAENDER, S.; STEINMANN, E. Persistence of Coronaviruses on inanimate surfaces and its inactivation with biocidal agents. Journal of Hospital Infection. v. 104, p. 246-251, 2020. DOI: https://doi.org/10.1016/j.jhin.2020.01.022.

KRESS, G.; VAN LEEUWEN, T. Reading images: The grammar of visual design. London: Routledge, 1996:2006.

KRESS, G. Changing Academic Common Sense: A Personal Recollection of Collaborative Work. In: ZHAO, S et al (org.). Advancing multimodal and critical discourse studies. New York/London: Routledge, 2018. Pp. 19-29.

LEPAN, N. Visualizing the History of Pandemics, Visual Capitalist. 2020. Available at: https://www.visualcapitalist.com/history-of-pandemics-deadliest/. Accessed on March 30 2020.

LIUNGMAN, C. G. Thought Signs. The Semiotics of Symbols - Western Non-pictorial Ideograms. IOS Press, Ohmsha. 1995. Available at: https://books.google.com.br/books?id=8s1Gl2X-DlgC&pg=PA46&lpg=PA46&dq=crossing+lines+and+signs&source=bl&ots=VCFItaudQQ&sig=ACfU3U14EXlh9tE_i67XPGqr6Iv3eAZvqQ&hl=en&sa=X&ved=2ahUKEwiUl8Sn8dfoAhWPILkGHWZ3ChkQ6AEwGHoECA4QKQ#v=onepage&q=crossing%20lines%20and%20signs&f=false. Accessed on April 4 2020.

MARTIN, J.R.. English Text: system and structure. Amsterdam: Benjamins. In: CHRISTIE, F.; UNSWORTH, L. Developing socially responsible language research. London and Washington: Cassell. 2000. p. 1-26.

MOTTA-ROTH, D.; HEBERLE, V. M. Critical discourse analysis and the language learner's autonomy: possible ways to relate both areas of study. In: LEFFA, V. (Org.). Autonomy in Language Learning. 1ed. Porto Alegre, UFRGS, 1994. p, 237-247.

MOTTA-ROTH, D.; HEBERLE, V. M. A short cartography of genre studies in Brazil. Journal of English for Academic Purposes, 2015, vol 19, p. 22-31.

PAN, P., Pulfer. What do colors mean and represent?. SAE Alumni Association Europe. Available at: https://alumni.sae.edu/2016/03/08/what-do-colors-mean-and-represent/. Accessed on April 4 2020.

PSYCHOLOGENIE. The Power of Colors: Meaning, Symbolism and Effects on the Mind. PsycholoGenie.2020. Available at: https://psychologenie.com/the-power-of-colors-their-meanings. Accessed on April 4 2020.

PUBLIC HEALTH ENGLAND. Coronavirus (COVID-19) Resource Center. 2020. Available at: https://campaignresources.phe.gov.uk/resources/campaigns/101-coronavirus-/resources. Accessed on April 4 2020.

PUBLIC HEALTH ENGLAND. Dashboard for Wednesday April 1st. 2020. Available at: https://www.arcgis.com/apps/opsdashboard/index.html#/f94c3c90da5b4e9f9a0b19484dd4bb14. Accessed on April 4 2020.

WORLDOMETER. 2020. Available at: https://www.worldometers.info/coronavirus/. Accessed on April 1st 2020.

Descargas

Publicado

2021-06-30

Cómo citar

de Oliveira Mendes Pereira , I., Terres, M. L. ., & Heberle, V. (2021). COVID-19 en los medios británicos: un análisis multimodal de los anuncios de salud pública del brote de pandemia: a multimodal analysis of public health advertisements from the pandemic outbreak. Cadernos De Linguagem E Sociedade, 22(1), 421–439. Recuperado a partir de https://periodicos.unb.br/index.php/les/article/view/37286

Número

Sección

Dossiê Estudos em Semiótica Social na América Latina