COVID-19 en los medios británicos: un análisis multimodal de los anuncios de salud pública del brote de pandemia
a multimodal analysis of public health advertisements from the pandemic outbreak
Palabras clave:
Lingüística Sistémico-funcional, Gramática visual, COVID-19, Carteles de salud pública, Reino UnidoResumen
Basado en la Lingüística Sistémica Funcional y la Gramática Visual, este artículo analiza anuncios del área de la salud pública en el Reino Unido, durante el brote de COVID-19 (de febrero a abril de 2020). Resultados del análisis verbal señalan el uso predominante de verbos para instruir y recomendar acciones preventivas: el cartel 1 informa sobre la higienización, y los carteles 2 y 3 instruyen al público a tomar medidas rigurosas. Visualmente, los carteles 1 y 2 utilizan el color verde, indicando salud y seguridad e ilustran la presencia del virus. En el Póster 3 predominan los colores rojo, naranja y amarillo, lo que indica precaución con la propagación del Coronavirus.
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Derechos de autor 2021 Cadernos de Linguagem e Sociedade do Programa de Pós-Graduação em Linguística da UnB é licenciado sob uma Licença Creative Commons Atribuição-Uso não-comercial-Vedada a criação de obras derivadas 3.0 Unported.
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