Covid-19 in The British Media

a multimodal analysis of public health advertisements from the pandemic outbreak

Auteurs-es

Mots-clés :

Systemic functional Linguistics, Grammar of visual design, COVID-19, Public health posters, UK

Résumé

Based on Systemic Functional Linguistics and the Grammar of Visual Design, this article analyzes public health advertisements in the UK, from different moments during the COVID-19 outbreak (February to April 2020). Considering the verbal and visual meanings, results show a similar major use of verbs that instruct and recommend people’s actions: While Poster 1 portrays broader information regarding sanitizing, Posters 2 and 3 instruct people to be vigilant. Visually, Posters 1 and 2 use green, indicating health and safety, and illustrate the presence of the virus, while Poster 3 foregrounds the colors red, orange and yellow, signaling caution regarding the Coronavirus-19.

Téléchargements

Les données relatives au téléchargement ne sont pas encore disponibles.

Références

BBC NEWS. Coronavirus UK map: How many confirmed cases are there in your area?. 2020. Available at: https://www.bbc.com/news/uk-51768274. Accessed on April 1st 2020.

BORIS JOHNSON. PM Letter to Nation on Coronavirus. 2020. Available at: https://www.gov.uk/government/publications/pm-letter-to-nation-on-coronavirus. Accessed on March 30 2020.

COLOR WHEEL PRO. Classic Color Schemes. See Color Theory in Action. Color Wheel Pro. 2011. Available at: http://www.color-wheel-pro.com/color-meaning.html. Accessed on April 15 2020.

DIAS, L.S.; GUSSO, A. M. “Do you need to know the person to donate?” Facework strategies in Brazilian blood donation campaigns: a multimodal analysis. Linguagem em Discurso – LemD, Tubarão, SC, v. 16, n. 3, p. 401-419, set./dez, 2016.

ENCYCLOPEDIA. Public health campaigns. 2020. Available at: https://www.encyclopedia.com/media/encyclopedias-almanacs-transcripts-and-maps/public-health-campaigns. Accessed on April 2nd 2020.

GHEBREYESUS, T, A. WHO-COVID-19, Director-General Speech February 24th 2020. Available at: https://www.who.int/dg/speeche. Accessed on March 15 2020.

GOV.UK. Staying at home and away from others (social distancing). 2020. Available at: https://www.gov.uk/government/publications/full-guidance-on-staying-at-home-and-away-from-others/full-guidance-on-staying-at-home-and-away-from-others. Accessed on March 30 2020.

HALLIDAY, M.A.K.; MATTHIESSEN, C.M.I.M. An introduction to Functional Grammar. London: Edward Arnold & New York: Routledge.1985:1994:2004:2014.

HART, C. Discourse, Grammar and Ideology. Functional and Cognitive Perspectives. Bloomsbury Academic Print. 2014.

JOHNSTONE, B. Perspectives on repetition. An introduction. Text, 7, n. 3, p. 205-214, 1987.

KAMPF, G.; TODT, D.; PFAENDER, S.; STEINMANN, E. Persistence of Coronaviruses on inanimate surfaces and its inactivation with biocidal agents. Journal of Hospital Infection. v. 104, p. 246-251, 2020. DOI: https://doi.org/10.1016/j.jhin.2020.01.022.

KRESS, G.; VAN LEEUWEN, T. Reading images: The grammar of visual design. London: Routledge, 1996:2006.

KRESS, G. Changing Academic Common Sense: A Personal Recollection of Collaborative Work. In: ZHAO, S et al (org.). Advancing multimodal and critical discourse studies. New York/London: Routledge, 2018. Pp. 19-29.

LEPAN, N. Visualizing the History of Pandemics, Visual Capitalist. 2020. Available at: https://www.visualcapitalist.com/history-of-pandemics-deadliest/. Accessed on March 30 2020.

LIUNGMAN, C. G. Thought Signs. The Semiotics of Symbols - Western Non-pictorial Ideograms. IOS Press, Ohmsha. 1995. Available at: https://books.google.com.br/books?id=8s1Gl2X-DlgC&pg=PA46&lpg=PA46&dq=crossing+lines+and+signs&source=bl&ots=VCFItaudQQ&sig=ACfU3U14EXlh9tE_i67XPGqr6Iv3eAZvqQ&hl=en&sa=X&ved=2ahUKEwiUl8Sn8dfoAhWPILkGHWZ3ChkQ6AEwGHoECA4QKQ#v=onepage&q=crossing%20lines%20and%20signs&f=false. Accessed on April 4 2020.

MARTIN, J.R.. English Text: system and structure. Amsterdam: Benjamins. In: CHRISTIE, F.; UNSWORTH, L. Developing socially responsible language research. London and Washington: Cassell. 2000. p. 1-26.

MOTTA-ROTH, D.; HEBERLE, V. M. Critical discourse analysis and the language learner's autonomy: possible ways to relate both areas of study. In: LEFFA, V. (Org.). Autonomy in Language Learning. 1ed. Porto Alegre, UFRGS, 1994. p, 237-247.

MOTTA-ROTH, D.; HEBERLE, V. M. A short cartography of genre studies in Brazil. Journal of English for Academic Purposes, 2015, vol 19, p. 22-31.

PAN, P., Pulfer. What do colors mean and represent?. SAE Alumni Association Europe. Available at: https://alumni.sae.edu/2016/03/08/what-do-colors-mean-and-represent/. Accessed on April 4 2020.

PSYCHOLOGENIE. The Power of Colors: Meaning, Symbolism and Effects on the Mind. PsycholoGenie.2020. Available at: https://psychologenie.com/the-power-of-colors-their-meanings. Accessed on April 4 2020.

PUBLIC HEALTH ENGLAND. Coronavirus (COVID-19) Resource Center. 2020. Available at: https://campaignresources.phe.gov.uk/resources/campaigns/101-coronavirus-/resources. Accessed on April 4 2020.

PUBLIC HEALTH ENGLAND. Dashboard for Wednesday April 1st. 2020. Available at: https://www.arcgis.com/apps/opsdashboard/index.html#/f94c3c90da5b4e9f9a0b19484dd4bb14. Accessed on April 4 2020.

WORLDOMETER. 2020. Available at: https://www.worldometers.info/coronavirus/. Accessed on April 1st 2020.

Téléchargements

Publié-e

2021-06-30

Comment citer

de Oliveira Mendes Pereira , I., Terres, M. L. ., & Heberle, V. (2021). Covid-19 in The British Media: a multimodal analysis of public health advertisements from the pandemic outbreak. Cadernos De Linguagem E Sociedade, 22(1), 421–439. Consulté à l’adresse https://periodicos.unb.br/index.php/les/article/view/37286

Numéro

Rubrique

Dossiê Estudos em Semiótica Social na América Latina