THE IMAGE OF BRAZILIAN'S POLITICIANS:
THREE YEARS LATER
Keywords:
Brazilian politician image, Ideal politician, Government priotitiesAbstract
To study the Brazilian politician image, a sample of 325
male and female subjects was selected. The subjects were aged 16 to 67
years-old and the schooling levei ranged from high school to the university.
Subjects had to evaluate Brazilian politicians according to 15 adjectives,
and to define the three main characteristicis of the ideal politicians. Subjects
were also asked to specify the priorities for the new government.
Results showed an extremelly negative image of the politician, depicted
as ambitious, oportunist, corrupt, negligent and unconcerned with public
welfare. The ideal politician should be honest, intelligent and responsible
public servant. Education, health and housing were considered as more
important priorities for the next goverment than inflation or foreign debt.
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References
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Powell, L. (1977). Voting intention and the complexity of politicai images: a pilot study.
Psychological Reports, 40, 243-346.
Rodrigues, A , Lobel, S. A., Jablonski, B., Monnerat, M., Corga, D., Diamico P. M., &
Ferraz, A. (1988). A imagem do politico brasileiro. Psicologia: Teoria e Pesquisa,
4(1), 2-1.1
Shields, S. A , & MacDowell, K. A. (1987). "Appropriate" emotions in politics: judgements
of a television debate. Journal of Communication, 37(2), 78-89.
Wanzenreid, J., Powell, E., & Franks, L. (1989). Perception of politicai competency
and the impact of television debate. Psychological Reports, 64, 825-826.
Human Communication Research, 5(1), 4-14.
Augras, M. (1970). Opinião Pública. Rio de Janeiro: Editora Vozes.
Baquero, M. (1984). Abertura politica e comportamento eleitoral nas eleições de 1982
no Rio Grande do Sul. Porto Alegre: Editora da Universidade Federal do Rio
Grande do Sul.
Becker, L. B., & McCombs, M. E. (1978). The role of the press in determining voter
reactions to presidential primaries. Human Communication Research, 4(4),
301-307.
Byrne, D., Bond, M. H., & Diamonds, M. J. (1969). Response to politicai candidates as
a function of attitude similarity-dissimilarity. Human Relations, 22, 251-262.
Efran, M. G., & Patterson, E. W. (1974). Voters vote beautiful: the effect of physical
appearance on a national election. Canadian Journal of Behavioral Science, 6,
352-356.
Grush, J. E., Mckedgh, K. L, & Ahlering, R. F. (1978). Extrapolating laboratory exposure
research to actual politicai election. Journal of Personality and Social Psychology,
36, 257-270.
Husson, W., Stephen, T., Harrison, T., & Fehr, B. (1988). An interpersonal communication
perspective on images of politicai candidates. Human Communication Research,
14(3), 397-421.
Jablonski, B. & Assmar, E. (1989). Nova constituição, novos votantes. Relatório não
publicado.
Jablonski, B., Rodrigues, A., & Equipe de Pesquisa de Mestrado em Psicologia Social
da Universidade Gama Filho (1989). A imagem do politico brasileiro: piorando o
que já era ruim. Revista de Ciência Politica, 32(3),.42-51.
Joslyn, R. A. (1981). The impact of campaign spot advertising on voting defections.
Human Communication Research, 7(4), 347-360.
Motta, G. (1987). Jovem te quero jovem. Humanidades, 4(14), 5-15.
Patton, G. W. R. (1978). Effect of party affiliation of student voters on the image of
presidential candidates. Psychological Reports, 43, 343-347.
Piscitelli (1989). O perfil de um dirigente público: o caso brasileiro. Humanidades,
5(21), 28-31.
Powell, L. (1977). Voting intention and the complexity of politicai images: a pilot study.
Psychological Reports, 40, 243-346.
Rodrigues, A , Lobel, S. A., Jablonski, B., Monnerat, M., Corga, D., Diamico P. M., &
Ferraz, A. (1988). A imagem do politico brasileiro. Psicologia: Teoria e Pesquisa,
4(1), 2-1.1
Shields, S. A , & MacDowell, K. A. (1987). "Appropriate" emotions in politics: judgements
of a television debate. Journal of Communication, 37(2), 78-89.
Wanzenreid, J., Powell, E., & Franks, L. (1989). Perception of politicai competency
and the impact of television debate. Psychological Reports, 64, 825-826.
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Published
2012-08-16
How to Cite
d’Amorim, M. A., de Oliveira, R. M., Gonçalves, F. A. S., & Melo, C. dos S. (2012). THE IMAGE OF BRAZILIAN’S POLITICIANS:: THREE YEARS LATER. Psicologia: Teoria E Pesquisa, 7(1), 13–24. Retrieved from https://periodicos.unb.br/index.php/revistaptp/article/view/17104
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