DIZER E FAZER:
A CONCORDÂNCIA ENTRE ATITUDE E COMPORTAMENTO
Resumo
O artigo descreve a evolução do estudo da relação entre
atitude e comportamento, através de três gerações de pesquisas. A
preocupação com o estabelecimento desta relação tornou-se a busca
das contigências que a controlam e,finalmente, a elaboração de modelos
teóricos que a expliquem.
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Referências
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