El discurso multimodal en YouTube

Abstract

This paper gathers the first reflections of the ongoing investigation “Critical Discourse Analysis in the Integral Study of the Text: understanding discourse of mass-media,” which is part of the networks PROSUL, REDLAD and PRO.TEX.TO. Firstly, it is proposed to contribute to reflections that for several years have been carried out on the media, critical analysis of the discourse on poverty and building a theory of discourse increasingly comprehensive and multidisciplinary. This study addresses the relationship between the media and multimodal discourse, typical of the mass media, mediated by information technology. This section intends to recognize the role in the construction of the meaning that derives from fixed multiple codes, to make them circulate as specific content on Websites. In addtion, the purpose of this paper is to unravel the role of the media and multimodality in the construction of meanings and, consequently, of social knowledge. Secondly, it addresses the YouTube discourse about poverty, to define the categories of analysis that come from theoretical reflections of Kress and van Leeuwen (1996), van Leeuwen and Jewitt (2001), and van Leeuwen (2008) that make possible formulation of an analytical perspective from a particular corpus. Finally, we present an outline to guide the methodology; for this purpose we reviewed some categories and principles in the perspective of O’Halloran (2006). This enables to make Critical Discourse Analysis of poverty in YouTube, for it is applied in a specific case. This exploratory analysis is applied to the video “La rutina” http://es.YouTube.com/watch?v=BF8HZTGzz28, which is part of the corpus of this investigation.