Propaganda, Discurso e Identidade de Gênero
DOI:
https://doi.org/10.26512/les.v9i1.9264Keywords:
Gender identities. Discourse. Advertisement.Abstract
This paper aims at investigating how feminine identities are represented and constituted in advertising discourse (Magalhães, 1995, 2005). The analysis, which adopts the theoretical-methodological principles of Critical Discourse Analysis (Chouliaraki and Fairclough, 1999; Fairclough, 2001) and Systemic-Functional Linguistics (Halliday, 1994), explores actions, feelings, beliefs and values expressed through this discourse, which constitutes social reality and identities.
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