Perigo, cuidado, atenção: a comunicação linguística de risco em advertências de produtos
DOI:
https://doi.org/10.26512/les.v14i2.9198Keywords:
Advertência; adequação; leitor imaginado.Abstract
This article is concerned with Product Warnings. We review what linguists Dumas, Fraser and Shuy have said about the definition and evaluation of Warnings before moving on to examine real world texts. We then analyse in detail a set of Brazilian hair dye warnings in order to see what comprehension problems they create for their Readers and in what ways they are deficient. The article ends with a detailed analysis of a set of warning texts taken from a Canadian court case in which a man was suing a company that manufactured BBQs for compensation after a BBQ
exploded causing third degree burns to his son. He claimed that the product warnings were inadequate.
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References
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COULTHARD, R. M. (ed.). Advances in Written Text Analysis. London: Routledge, 1994.
DUMAS, B. K. An Analysis of the Adequacy of Federally Mandated Cigarette Package Warnings. In: LEVI, J. N. & WALKER, A. G. (Eds.). In Language in the Judicial Process. NY: Plenum Press Corp., p. 309”“352, 1992.
______________ Consumer Product Warnings: Composition, Identification, and Assessment of Adequacy. In: COULTHARD, M. & JOHNSON, A.
(Eds.). Routledge Handbook of Forensic Linguistics, Oxford and New York: Routledge, p. 365-377, 2010.
INMETRO http://www.inmetro.gov.br/consumidor/produtos/tintura_cabelo.asp. Acessado em 12/11/2012.
FRASER, B. Threatening Revisited. Forensic Linguistics 5: p. 157-73, 1998.
HELLIER, E. & EDWORTHY, J. Signal Words. In: WOGALTER, M. (Ed.) Handbook of Warnings. Lawrence Erlbaum Associates, 2006.
SEARLE, J. R. Speech Acts: An Essay in the Philosophy of Language. Cambridge: Cambridge UP, 1969.
SHUY, R. Warning Labels: Language, Law, and Comprehensibility. American Speech, 65.4, p. 291-303, 1990.
________Fighting Over Words: Language and Civil Law Cases. Oxford: Oxford University Press, 2008.
TIERSMA, P. M. The Language and Law of Product Warnings. In: COTTERILL, J. (Ed.) Language in the Legal Process. Houndmills, Basingstoke, Hampshire and New York: Palgrave Macmillan, p. 54-71, 2002.
WOGALTER, M. S, Purpose and Scope of Warning. In: WOGALTER, M. (Ed.) Handbook of Warnings. Lawrence Erlbaum Associates, 2006.
____________ Factors Influencing the Effectiveness of Warnings. In: ZUAGA, H. J. G.; BOERSMA, T. & HOONHOUT, H. C. M. (Eds.) Visual Information for Everyday Use. Design and Research Perspectives. Taylor and Francis, 1999.
WOGALTER, M. S., JARRARD, S. W. & SIMPSON, S. N. Influence of Warning Label Signal Words on Perceived Hazard Level, Human Factors, 36(3): p. 547-556, 1994.
BULA http://www.medicinanet.com.br/bula/5214/tCylenol_sinus.htm. Acessado em 13/09/2013.
COULTHARD, R. M. An Introduction to Discourse Analysis. London: Longman. C. 2, 1985.
COULTHARD, R. M. On Analysing and Evaluating Written Text. In:
COULTHARD, R. M. (ed.). Advances in Written Text Analysis. London: Routledge, 1994.
DUMAS, B. K. An Analysis of the Adequacy of Federally Mandated Cigarette Package Warnings. In: LEVI, J. N. & WALKER, A. G. (Eds.). In Language in the Judicial Process. NY: Plenum Press Corp., p. 309”“352, 1992.
______________ Consumer Product Warnings: Composition, Identification, and Assessment of Adequacy. In: COULTHARD, M. & JOHNSON, A.
(Eds.). Routledge Handbook of Forensic Linguistics, Oxford and New York: Routledge, p. 365-377, 2010.
INMETRO http://www.inmetro.gov.br/consumidor/produtos/tintura_cabelo.asp. Acessado em 12/11/2012.
FRASER, B. Threatening Revisited. Forensic Linguistics 5: p. 157-73, 1998.
HELLIER, E. & EDWORTHY, J. Signal Words. In: WOGALTER, M. (Ed.) Handbook of Warnings. Lawrence Erlbaum Associates, 2006.
SEARLE, J. R. Speech Acts: An Essay in the Philosophy of Language. Cambridge: Cambridge UP, 1969.
SHUY, R. Warning Labels: Language, Law, and Comprehensibility. American Speech, 65.4, p. 291-303, 1990.
________Fighting Over Words: Language and Civil Law Cases. Oxford: Oxford University Press, 2008.
TIERSMA, P. M. The Language and Law of Product Warnings. In: COTTERILL, J. (Ed.) Language in the Legal Process. Houndmills, Basingstoke, Hampshire and New York: Palgrave Macmillan, p. 54-71, 2002.
WOGALTER, M. S, Purpose and Scope of Warning. In: WOGALTER, M. (Ed.) Handbook of Warnings. Lawrence Erlbaum Associates, 2006.
____________ Factors Influencing the Effectiveness of Warnings. In: ZUAGA, H. J. G.; BOERSMA, T. & HOONHOUT, H. C. M. (Eds.) Visual Information for Everyday Use. Design and Research Perspectives. Taylor and Francis, 1999.
WOGALTER, M. S., JARRARD, S. W. & SIMPSON, S. N. Influence of Warning Label Signal Words on Perceived Hazard Level, Human Factors, 36(3): p. 547-556, 1994.
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Published
2013-06-28
How to Cite
Coulthard, M., & Hagemeyer, C. (2013). Perigo, cuidado, atenção: a comunicação linguística de risco em advertências de produtos. Papers of Language and Society, 14(2), 28–53. https://doi.org/10.26512/les.v14i2.9198
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Artigos de pesquisa
