One step forward and two steps back: the female aggression on gamers’ context and the spaces that game design occupies

Authors

  • Marcelo Vianna Batista Universidade do Vale do Rio dos Sinos
  • Bruno Augusto Lorenz Universidade do Vale do Rio dos Sinos
  • Filipe Campelo Xavier da Costa Universidade do Vale do Rio dos Sinos

Abstract

In 2015, the gaming industry earned $ 22.41 billion in the United States only, overriding the film and music industries. Commonly understood as a male universe, the game industry has seen the growth of women's presence in games over the last years - according to recent data, 51% of Brazilian game players are women. Taking the perspective of consumer culture theories, the authors perform a content analysis on data collected in a survey to understand the main mechanisms of discrimination to which female gamers are exposed. From the results, it is understood that the industry still fails to represent women in their games, inserted in a sociocultural context of masculine dominance, in which the game design needs to act beyond the narrative and visual aspects.

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Author Biographies

Marcelo Vianna Batista, Universidade do Vale do Rio dos Sinos

Programa de Pós-Graduação em Design da Universidade do Vale do Rio dos Sinos (UNISINOS), Av. Dr.
Nilo Peçanha, 1640 - Boa Vista, Porto Alegre - RS, 91330-002.

Bruno Augusto Lorenz, Universidade do Vale do Rio dos Sinos

Programa de Pós-Graduação em Design da Universidade do Vale do Rio dos Sinos (UNISINOS), Av. Dr.
Nilo Peçanha, 1640 - Boa Vista, Porto Alegre - RS, 91330-002.

Filipe Campelo Xavier da Costa, Universidade do Vale do Rio dos Sinos

Programa de Pós-Graduação em Design da Universidade do Vale do Rio dos Sinos (UNISINOS), Av. Dr.
Nilo Peçanha, 1640 - Boa Vista, Porto Alegre - RS, 91330-002.

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Published

2017-12-30

How to Cite

Batista, M. V., Lorenz, B. A., & Costa, F. C. X. da. (2017). One step forward and two steps back: the female aggression on gamers’ context and the spaces that game design occupies. Revista De Design, Tecnologia E Sociedade, 4(2), 1–16. Retrieved from https://periodicos.unb.br/index.php/design-tecnologia-sociedade/article/view/12317

Issue

Vol. 4 No. 2 (2017)

Section

Artigos

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Authors retain the copyright and grant the journal the right of first publication, with the work simultaneously licensed under the Creative Commons Attribution License which allows the sharing of work with acknowledgment of authorship and initial publication in this journal.