Diplomacia corporativa e Relações Internacionais

Authors

  • Diego Santos Vieira de Jesus PUC-Rio e ESPM-RJ

Keywords:

corporate diplomacy, international relations, legitimacy

Abstract

The aim of this article is to examine the concept of corporate diplomacy and explore the conceptual framework for studying this phenomenon in the field of International Relations. I also intend to explore the theoretical foundations for the study of corporate diplomacy and develop key strategies that can be adopted by corporate diplomats in order to deal with external pressures.

Downloads

Download data is not yet available.

Author Biography

Diego Santos Vieira de Jesus, PUC-Rio e ESPM-RJ

Doutor em Relações Internacionais e professor do Instituto de Relações Internacionais da Pontifícia Universidade Católica do Rio de Janeiro - IRI/PUC-Rio e da Escola Superior de Propaganda e Marketing do Rio de Janeiro - ESPM-RJ (dsvj@puc-rio.br ; dvieira@espm.br).

Downloads

How to Cite

Jesus, Diego Santos Vieira de. 2017. “Diplomacia Corporativa E Relações Internacionais”. Meridiano 47 - Journal of Global Studies 14 (140):34-41. https://periodicos.unb.br/index.php/MED/article/view/4823.

Issue

Vol. 14 No. 140 (2013): Novembro-Dezembro

Section

Articles