LOCALISMO, GLOBALISMO E IDENTIDADE CULTURAL
Keywords:
.Abstract
This article develops a critique of simplistic and generalizing interpretations of the globalization process which emphasize either homogenization or fragmentation. The author seeks to underline the complexity of the issue, given contemporary hegemonic situation as well as preservation, adaptation and resistance strategies, employing theoretical arguments illustrated by concrete examples. The article concludes with the proposal of another model for the interpretation of the cultural globalization process, based on the social relations between established and outsider groups.
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