Distributing intelligence and organizing diversity in new media projects
Keywords:
Web desing firms, Economic SociologyAbstract
This paper examines how web design firms in the
new media industry probe and experiment with possible forms
and sources of value giving shape to the new economy. Focusing
on the collaborative engineering of cross-disciplinary webdesign
project teams, we examine how websites emerge as
provisional settlements among the heterogeneous disciplines
as they negotiate working compromises across competing
performance criteria.
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