Digitalização e Cadeia Global de Valor da Música: uma Abordagem Evolucionária para Emergência dos Agregadores no Mercado Brasileiro
DOI:
https://doi.org/10.1590/s0102-6992-201934010004Palavras-chave:
Indústrias Criativas, Cadeia Global de Valor, Música, Agregadores Digitais, BrasilResumo
O artigo analisa os impactos da digitalização sobre a Cadeia Global de Valor da Música, com foco no mercado brasileiro. Nesse sentido, observa-se a crise das gravadoras majors e a emergência dos agregadores digitais nessa cadeia de valor. Com esse objetivo principal, adapta-se o conceito de governança da abordagem da GVC ao contexto das indústrias criativas de acordo com o referencial téorico da economia evolucionária, combinando a microeconomia vebleniana com a macroeconomia neoschumpeteriana. Conclui-se que a ascensão dos agregadores passa pela bem-sucedida adaptação ao novo paradigma tecnológico e ao desenvolvimento de novos instrumentos de formação de hábitos de consumo, garantindo a estruturação de expectativas tanto dos consumidores quanto de firmas como gravadoras independentes e plataformas de streaming.
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