O que os adolescentes brasileiros e portugueses pensam quando pensam em comprar?

Auteurs-es

  • Samuel Lincoln Bezerra Lins Pontifícia Universidade Católica do Rio de Janeiro
  • Gabrielle Poeschl Universidade do Porto

Mots-clés :

Psicologia Social, Representações sociais compra adolescentes, Brasil, Portugal

Résumé

O consumo e a aquisição de bens materiais desempenham um papel determinante na vida das pessoas e a exposição aos produtos através da mídia influencia principalmente o público adolescente. No intuito de identificar as representações sociais do ato de comprar dessa faixa etária, pedimos a 482 adolescentes brasileiros e a 238 adolescentes portugueses para se expressarem sobre a palavra "comprar" através de uma tarefa de associação de palavras. As respostas recolhidas foram analisadas por meio do programa de análise textual Alceste que extraiu seis classes relacionadas a produtos típicos do público adolescente, aos aspectos da compra (emocional e cognitivo) e ao ambiente de compra. Verificou-se um efeito do sexo de pertença e do contexto socioeconómico sobre as representações formadas.

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Publié-e

2016-05-24

Comment citer

Lins, S. L. B., & Poeschl, G. (2016). O que os adolescentes brasileiros e portugueses pensam quando pensam em comprar?. Psicologia: Teoria E Pesquisa, 32(1). Consulté à l’adresse https://periodicos.unb.br/index.php/revistaptp/article/view/18033