Obtenção do valor estratégico através de uma transformação digital centrada no consumidor


  • Paul Gray
  • Omar A. El Sawy University of Southern California
  • Guillermo Asper Universidade de Brasília
  • Magnus Thordarson


Gerenciamento da tecnologia da comunicação, Estratégia empresarial digital


Este artigo foi publicado originalmente na revista MISQE, sendo sua publicação autorizada pelo editor chefe, Dr. Alan R. Dennis.


Não há dados estatísticos.

Biografia do Autor

Paul Gray

Foi Professor Emérito e Presidente Fundador da Escola de Ciências da Informação em Claremont Graduate University.

Omar A. El Sawy, University of Southern California

Professor de Sistemas de Informação na Marshall School of Business, University of Southern California, onde tem ensinado desde 1983.

Guillermo Asper, Universidade de Brasília

Professor na Universidade de Brasília, Departamento de Administração, FACE, desde 1994, ensinando desenho de gerenciamento de processos de negócios e logística de negócios com tecnologia de informação e comunicação.

Magnus Thordarson

Consultor e pesquisador de TI na área de saúde em Califórnia. 


(1) Este artigo foi publicado originalmente na revista MISQE, sendo sua publicação autorizada pelo editor chefe, Dr. Alan R. Dennis.

(2) Carol Brown is the accepting senior editor for this article.

(3) Paul Gray sadly passed away from injuries sustained in a car accident as we were crafting and writing this article. It is dedicated to him and the wonderful mentorship and warm friendship he has provided to all of us.

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(11) Meaningful use is potentially a key catalyst for transformation. Defined as a set of specific objectives to qualify for the federal HITECH incentive programs, meaningful use is an umbrella concept for the usage of electronic health record applications to: improve quality of care, safety, efficiency and treatment variations; engage patients and their families; improve care coordination and population/ public health; and maintain privacy and security of patient health information.

(12) The HITECH Act specifically uses the term EHR; other similar terms are EPR (Electronic Patient Record) and EMR (Electronic Medical Record).

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(14) All factual data reported in this article is from public sources

(15) For a comprehensive discussion of the KP Health Connect project, see Connected for Health: Using Electronic Health Records to Transform Care Delivery, Liang, L. (ed.), Jossey-Bass, 2010.

(16) For more information, see http://xnet.kp.org/newscenter/about-kp/healthconnect/timeline.html.

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(19) Retrieved from http://www.kaiserpermanentecarestories.org/easytomanagehealth/.

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(34) See http://www.lmpartnership.org/home.

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(36) For more information about these initiatives, see: Kaiser Permanente and Microsoft Empower Consumers to Take Charge of their Health, June 9, 2008, available at http://xnet.kp.org/news-center/pressreleases/nat/2008/060908kpmsftpilot.html; Veterans Affairs and Kaiser Permanente Share Electronic Health Information to Improve Care for Veterans, January 2, 2010, available at http://www1.va.gov/opa/pressrel/pressrelease.cfm?id=1836; Five Leading Health Systems Create New Care Connectivity Consortium, April 6, 2011, available at http://www.prnewswire.com/news-releases/five-leading-health-systems-create-newcare-connectivity-consortium-119301529.html.

(37) Gustin, S. “Young CEO Seeks to Reset Ticketmaster With Tech and Transparency,” Wired, March, 2011, available at http://www.wired.com/business/2011/03/ticketmaster/2/.

(38) Phablet, a combination of the words phone and tablet, describes an informal class of smartphones with screen sizes ranging between 5 and 7 inches.

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Como Citar

Gray, P., Sawy, O. A. E., Asper, G., & Thordarson, M. (2015). Obtenção do valor estratégico através de uma transformação digital centrada no consumidor. Revista Do CEAM, 3(1), 37–62. Recuperado de https://periodicos.unb.br/index.php/revistadoceam/article/view/10045



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