RELIGION AS COMMODITY: CONDITIONS OF POSSIBILITY AND SUCCESSFUL CASE
DOI:
https://doi.org/10.26512/2358-82842016e13388Keywords:
Religion. Commoditization. Spirituality. Mass media.Abstract
The paper discusses the conditions of the possibilities for the present commoditization process of religion and spirituality caused by Enlightment and modern science as structures of thought, the instrumental logics of market society and mass media. The following concepts shall be analysed: breakdown of religious norms, increase of individual choice, change of values, increase in available income, increase of individual security, increased exposure to mass media and social media, increased individual mobility and saturation of information offers.
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