As propagandas dos bancos

um tipo de discurso

DOI:

https://doi.org/10.26512/les.v3i1.4055

Abstract

Le présent travail analyse un certain nombre de publicités d'institutions bancaires brésilienne. Le but vise est montrer comment le discours qui apparaít dans ces publicités s'enracine dans Ia société brésilienne, et dégager ce qui est implicite et explicite dans ce genre de texte.

Downloads

Download data is not yet available.

References

Fairclough, N. (ed.). Criticai langage awareness. London: Longman, 1992.

Fairclough, N. Discourse and social change. Cambridge: Polity Press, 1992.

Hodge, R. & Kress, G. Social semiotics. Cambridge: Polity Press, 1988.

Maingueneau, D. Novas tendências em análise do discurso. 2a ed. Campinas, S. P.: Pontes, 1993.

Downloads

Published

2010-11-22

How to Cite

As propagandas dos bancos: um tipo de discurso. (2010). Papers of Language and Society, 3(1), 104. https://doi.org/10.26512/les.v3i1.4055

Issue

Vol. 3 No. 1 (1997)

Section

Artigos de pesquisa

License

Authors who publish in this journal agree to the following terms:

Authors retain the copyright and grant the journal the right to publish the text firsthand. The text is simultaneously licensed under the Creative Commons Attribution License, which gives the journal permission to share the text with mention of the author and publish it first.