Signs of the Pandemic: Multimodality, Social Semiotics and Communication inspired by Gunther Kress’ thoughts
multimodalidade, semiótica social e comunicação a partir do pensamento de Gunther Kress
DOI:
https://doi.org/10.26512/les.v22i1.37273Keywords:
Social Semiotics, Gunther Kress, Multimodality, PandemicAbstract
In this article, we reflect on some impacts of the pandemic on interactions and communication drawing from Gunther Kress' multimodal and sociosemiotic thinking. To do so, we relate examples with fundamental concepts of Social Semiotics, such as identity, power, motivated sign and interest. In addition, we propose a small tribute to this author who greatly influenced us. We trace a brief history of his academic career in which we highlight some of his main publications and discuss concepts and ideas developed by him throughout his career.
Keywords: Social Semiotics. Gunther Kress. Multimodality. Pandemic.
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