THE REPRESENTATION OF LABOR IN THE ONE-DIMENSIONAL SOCIETY: AN ANALYSIS OF “WE’RE ALL SAMARCO” ON A SOCIAL NETWORK

Authors

  • Rosália Beber de Souza1 Universidade Federal de Lavras
  • Odemir Vieira Baet Universidade Federal de Viçosa
  • Mônica Carvalho Alves Cappelle Universidade Federal de Lavras
  • Mozar José de Brito Universidade Federal de Lavras

DOI:

https://doi.org/10.26512/les.v19i1.10875

Keywords:

One-Dimensional Society; Labor; Critical Realism; Critical Discourse Analysis.

Abstract

The article discusses the one-dimensional labor society by grounding itself on the reflections of Herbert Marcuse. It also seeks to establish a connection between the concepts presented by the author, Bhaskar’s Critical Realism, and Fairclough’s Critical Discourse Analysis. Through a theoretical and empirical study, we are discussing the contemporary understanding of labor built by discourses that were conveyed on Facebook in defense of the mining company Samarco after the accident in the city of Mariana (Minas Gerais, Brazil). Using Critical Discourse Analysis as both the theoretical and methodological support to this study, we are sticking to the representational meaning of the social actors involved, emphasizing the following categories: Social Representation, Interdiscursivity, and Lexical Choice. According to the analyzed discourses, Samarco is actively represented as a “savior” to the population, which, in turn, is portrayed as being passive and dependent on the company due to the necessity of keeping of their jobs.

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Author Biographies

Rosália Beber de Souza1, Universidade Federal de Lavras

Doutorando em Administração pela UFLA e mestre em Estudos Linguísticos pela UFV, professora assistente
do Departamento de Letras da UFV.

Odemir Vieira Baet, Universidade Federal de Viçosa

Doutor em Administração pela UFLA e mestre em Administração Pública pela UFV, professor adjunto do
Departamento de Letras da UFV. 

Mônica Carvalho Alves Cappelle, Universidade Federal de Lavras

Doutora em Administração pela UFMG, professora do Programa de Pós-Graduação em Administração da
UFLA.  

Mozar José de Brito, Universidade Federal de Lavras

Doutor em Administração pela USP, professor do Programa de Pós-Graduação em Administração da UFLA. Email:

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Published

2018-06-27

How to Cite

Souza1, R. B. de, Baet, O. V., Cappelle, M. C. A., & Brito, M. J. de. (2018). THE REPRESENTATION OF LABOR IN THE ONE-DIMENSIONAL SOCIETY: AN ANALYSIS OF “WE’RE ALL SAMARCO” ON A SOCIAL NETWORK. Papers of Language and Society, 19(1), 150–168. https://doi.org/10.26512/les.v19i1.10875

Issue

Vol. 19 No. 1 (2018): Fluxo contínuo

Section

Artigos de pesquisa

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