Kim Kardashian's outfit at the MET gala 2021

Abstract

The aim of this study was to understand how, by covering
up and wearing an all-black outfit during her
appearance at the Met Gala 2021, Kim Kardashian
caused feelings which ranged from the effect of
“strangeness” strongly manifested in social media
to less repercussed value of otherness, unveiling the
mechanisms involved. As theoretical-methodological
input, the work relied on the contributions of Greimas,
Landowski, Floch and Oliveira in order to examine
one of the photographs taken of Kim Kardashian
on her arrival at the Met Gala 2021, in which she is
dressed in black from head to toe. The study revealed
that while the feelings expressed by the chosen outfit
segregated her in response to the expectations established
for this kind of event, they also allowed Kim
to manifest her otherness in a world contaminated by
the Coronavirus.