ØRESTAD: RE.SCALED

Abstract

ØRESTAD: RE.SCALED is a communication platform between Ørestad and the centre of Copenhagen, bringing a sense of connection between the two areas. The service uses the city as a platform for pop-up information about different places of interest or activities in Ørestad. Providing a travel map, the service visualizes the travel time to arrive at the location. It is not one time intervention, but something that provides a constant loop of activities in order to create a consistent flow of people to places ”“ bringing consumers and activity to the area.