Design e cultura: o perfil das marcas gráficas de grupos de bumba-meu-boi ludovicenses (Sotaque da Baixada)

Abstract

Bumba-meu-boi, one of the most emblematic cultural manifestations in Maranhão, reflects the rich identity and tradition of the Ludovicense people. In this context, this exploratory study proposes the analysis of the profile of the graphic brands of the main bumba-meu-boi groups with an emphasis on Sotaque da Baixada, from the large island of São Luís, highlighting the intersection between design and culture. 8 brands were analyzed, considering visual and cultural analysis, aesthetics, symbols and narratives present, revealing how they communicate and preserve the cultural heritage and identity of groups. As a result, it was observed that the structure of the brands analyzed corresponds to the experience of each group, having a connection to the accent and ancestral originality. The profile found corresponds to a varied composition in its visual structure, square signature, sans serif and decorative typography and the predominant colors are white, red, orange and green.