Design on the scene:

An analysis of the development and pre-production processes that qualify the production design of Brazilian soap operas.

Abstract

This research project discusses the importance of production design based on objects and services and their meanings, linking it to the industrialization process, consumption and the product's differential as a sign that personifies. In the design process, the production of television media proposes an empathetic way of approaching people in a living environment, which helps the designer to know the reality of the group in the most natural way possible. Thus, it becomes more likely to better understand the methods coming from and their critical and reflective approach around design theory, research and culture, from a conceptual definition of the extension of production design. With the review of the literature, the objective of this study began, which is to analyze how production design challenges the traditionalism of the rules applied to televisions that, eventually, are inadequate in view of the valorization of the image increasingly loaded with aesthetic characteristics and distanced from reality. And, in view of the technological alignments of television media, how production design (design of television spaces / interior design applied to interior design projects) can contribute to the definition and development of the design language.