A Religião como Mercadoria: Como o Capitalismo Redefiniu a Experiência Religiosa

Abstract

    This article investigates the process of religion's transformation into a functional device of contemporary capitalism, based on Walter Benjamin's hypothesis that capitalism operates like a religion. Drawing on concepts from other philosophers, such as Adorno and Horkheimer's Cultural Industry and Byung Chun-Han's digital psychopolitics, we analyze the commodification of faith, the spectacularization of religious experience, and its capture by social media. We argue that, when shaped by the logic of consumption and performance, faith suffers a drain on its authenticity and critical potential. Finally, we propose a possible path of resistance within the religious phenomenon itself, through the revaluation of silence, otherness, and non-utilitarian spirituality.