Tools for promotion in Web sites of information units

Abstract

The Internet offers a promising environment for information units that want to diversify their services. The fact that it is nowadays possible to access services and information available in Web sites became a great attraction for information consumers. With that several units of information are available your services in Internet. Some units of information are adopting a marketing approach to improve your relationship with your users and to promote your services, this approach can be extended to the services in the Web. The article pointed out and described some of these tools currently available in the Internet. According to the marketing approach, these tools can be applied in the promotion of Web sites maintained by information units.