Marketing applied to information units: critical review

revisão crítica

Abstract

From the point of view of the marketing applied to information units specialized literature it is possible to observe those units defined by their new roles and perspectives in a market economy oriented society. The marketing conception, reproducing specific approach to the market phenomena studies, represents an instrumental serving the organizations planning activities. Marketing approach reveals difficulties to be assimilated and related to information units, demanding an additional effort to elaborate an accurate study about information units users.