A MEDIAÇÃO DO GÉNERO PELA REVISTA MARKETEER: DA REPRESENTATIVIDADE À REPRESENTAÇÃO

Abstract

This work analysis the mediation of gender equality in the magazine Marketeer, during the year 2017, based on a corpus that gathers profiles of professionals in the field of business, published in the sections “People” and “Interview”. The aim is to identify the existing gaps between generalized convictions related to advances in gender equality in professional contexts and the way this reality is mediated by language in the press. Framed by Systemic-Functional Linguistics (SFL), this paper aims at: (i) identifying gender representativeness in professional contexts in the press; (ii) analyzing the gender representations in the magazine. As far as methodology is concerned, gender representativeness is researched through a descriptive and interpretative approach that has a qualitative expression. Gender representations are analyzed through a qualitative approach by using the SFL’s analytical resources lexicon and transitivity.