Rua Augusta, de São Paulo para o mundo: uma proposta de projeto de identidade visual de alunos de Design Gráfico

Abstract

This article aims to present a teaching experience in the area of graphic ”‹”‹design. This experience was applied in two classrooms of Graphic Design technological course, at the Faculdade das Américas (FAM), in São Paulo (SP), as part of an extension project. Through research methodology and design, students were asked to create semantic panels, pictograms and a tag that identified part of Rua Augusta known as Baixo Augusta. This section of the street is full of cinemas, theaters, nightclubs, bars, snack bars and restaurants that provide a wide and varied cultural and gastronomic life for the young audience that frequents it. The project, specifically linked to the Graphic Design technological course, is actually part of an extension project of Faculdade das Américas, whose units are concentrated in three buildings of this famous street of São Paulo that, with its own distinctive characteristics, defines publics and tribes, many of whom are part of the institution's faculty and student body. We selected one of the group identity manuals, the estúdio Unknown, for better representing the street through pictograms, and as an example of a successful integrated project as an academic and pedagogical activity for graphic design students.