Consumer Protection from Abuses in Commercial Communications sent via Radiofrequency

Authors

  • David López Jiménez
  • Eduardo Carlos Dittmar

DOI:

https://doi.org/10.26512/lstr.v10i1.21499

Keywords:

Electronic communications. Consumer. Privacy. Regulation. Telecommunications.

Abstract

Purpose ”“ The aim of this work is to analyze the commercial communications sent by radiofrequency on the bluetooth network.
Methodology/approach/design ”“ An analysis of Spanish and European regulations on commercial communications and data protection.
Findings ”“ Industry self-regulation can complement (in several aspects) the regulations applied to this field.
Practical implications ”“ The analysis in this article can be of considerable use to all actors who operate in this setting (society, and the public and private sectors).
Originality/value ”“ This investigation emphasises the usefulness of self-regulation in the industry (codes of conduct) regarding commercial communications sent by radiofrequency. These instruments constitute an improvement on the regulations, close certain loopholes and can be updated more quickly than the law, and this can enhance user and/or consumer protection.

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Author Biographies

David López Jiménez

Ph.D. (with  European  mention), Universidad de Sevilla (Spain),  and  Ph.D., Universidad Rey Juan Carlos (Spain). Research professor at the EAE Business School. Madrid, Spain.

Eduardo Carlos Dittmar

Ph.D., Universidad de Huelva (Spain). Associate Dean. EAE Business School. Madrid, Spain.

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Published

2018-05-14

How to Cite

JIMÉNEZ, David López; DITTMAR, Eduardo Carlos. Consumer Protection from Abuses in Commercial Communications sent via Radiofrequency. Law, State and Telecommunications Review, [S. l.], v. 10, n. 1, p. 37–60, 2018. DOI: 10.26512/lstr.v10i1.21499. Disponível em: https://periodicos.unb.br/index.php/RDET/article/view/21499. Acesso em: 13 nov. 2024.

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