PROTECTING MINORS IN RELATION TO INTERACTIVE SOFTWARE
DOI:
https://doi.org/10.26512/lstr.v13i1.29743Keywords:
digital economy, new technologies, regulation, video games, minorsAbstract
Purpose - The objective of this work is to analyze minors’ participation with interactive software.
Methodology/approach/design - The Spanish regulations in effect on this matter will be analyzed. Similarly, applicable best practice instruments that have been adopted will be analyzed.
Findings - The interactive software industry’s self-regulation could be a thought-provoking tool to complement legal regulations to protect minors.
Practical implications - The repercussions of this research analysis can be useful for the interactive software industry, civil society, and the public sector.
Originality/value - This research article shows the risks that minors face in the digital world. The study provides a perspective that highlights the harmful and illegal content that affects minors.
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References
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VANWESENBEECK I.; WALRAVE, M.; PONNET K. Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising, v. 36, n. 4, p. 520-541, 2016.
WAIGUNY, M.; NELSON, M.; TERLUTTER, R. Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications, v. 18, n. 1, p. 68-89, 2012.
WAIGUNY, M.; NELSON, M.; TERLUTTER. R. The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames. The role of media context and presence. Journal of Consumer Policy, v. 37, n. 2, p. 257-277, 2014.
WAUTERS, E.; LIEVENS, E.; VALCKE, P. Empowering Children Through Labelling in Social Networks: Illusion or Solution?. In: Walrave, M.; Ponnet, K., Vanderhoven, E.; Haers, J.; Segaert, B. (Eds), Youth 2.0: Social Media and Adolescence, Cham: Springer, 2016.
WEINBERG, J. Rating the Net. Hastings Communications and Entertainment Law Journal, n. 19, p. 453-462, 1997.
WU, K. YouTube marketing: Legality of sponsorship and endorsements. Journal of Law, Business, and Ethics, v. 22, p. 59”“91, 2016.
BARKATULLAH, A. H.; DJUMADI, A. Does self-regulation provide legal protection and security to e-commerce consumers? Electronic Commerce Research and Applications, v. 30, p. 94-101, 2018.
CAMENGA, D. R.; FIELLIN, L. E.; PENDERGRASS, T.; MILLER, E.; PENTZ, M. A.; HIEFTJE, K. Adolescents’ perceptions of flavored tobacco products, including E-cigarettes: A qualitative study to inform FDA tobacco education efforts through videogames. Addictive Behaviors, v. 82, p. 189”“194, 2018.
DAHLEN, M.; ROSENGREN S. If Advertising Won’t Die, What Will It Be? Toward a Working Definition of Advertising. Journal of Advertising, v. 45, n. 3, p. 334”“345, 2016.
GRIMMELMAN, J. Saving Facebook. Iowa Law Review, v. 94, p. 1137-1206, 2009.
HAAN, S. C. The “persuasion route” of the Law: advertising and the legal persuasion. Columbia Law Review, v. 100, n. 5, p. 1281-1326, 2000.
HABIBZADEH, T. Analysing legal status of electronic agents in contracting through interactive websites: comparative study of American, English and EU laws developing Iranian legal system. Information & Communications Technology Law, v. 25, n. 2, p. 1-22, 2016.
HÖRNLE, J.; SCHMIDT-KESSEN, M.; LITTLER, A.; PADUMADASA, E. Regulating online advertising for gambling ”“ once the genie is out of the bottle…. Information & Communications Technology Law, v. 28, n. 3, p. 311-334, 2019.
HWANG, Y.; YUM, J. Y.; JEONG, S. H. What Components Should Be Included in Advertising Literacy Education? Effect of Component Types and the Moderating Role of Age. Journal of Advertising, v. 47, n. 4, p. 347-61, 2018.
JENKINS, H. Spreadable media: Creating value and meaning in a networked culture, Postmillennial pop. New York: New York University Press, 2013.
LATZER, M.; JUST, N.; SAURWEIN, F. Self ”“and co ”“regulation. Evidence, legitimacy and governance choice. In Monroe, E. P.; Verhulst, S. G. & Morgan L. (Eds.), Routledge Handbook of Media Law, Oxon: Routledge, p. 373”“397, 2013.
LÓPEZ JIMÉNEZ, D.; REDCHUK, A.; DITTMAR, E. C.; VARGAS, J. P. Los logotipos de privacidad en Internet: percepción del usuario en España. RISTI - Revista Ibérica de Sistemas e Tecnologias de Informação, n. 12, p. 49-63, 2013.
LÓPEZ JIMÉNEZ, D.; DITTMAR, E. C. Consumer Protection from Abuses in Commercial Communications sent via Radiofrequency. Law, State and Telecommunications Review, v. 10, n. 1, p. 37-60, 2018.
MARTÍNEZ PASTOR, E.; NÚÑEZ, P. Covert Advertising on IoToys. In: Mascheroni G., Holloway D. (Eds.), The Internet of Toys. Studies in Childhood and Youth, Cham: Palgrave Macmillan, 2019.
MICHELLE, R. N. Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research. Journal of Advertising, v. 47, n. 4, p. 301-308, 2018.
PANIC, K.; CAUBERGHE, V.; DE PELSMACKER, P. Comparing TV ads and advergames targeting children: The impact of persuasion knowledge on behavioural responses. Journal of Advertising, v. 42, n. 2, p. 264-273, 2013.
SCHARRER, E.; WARREN, S.; OLSON, C.; ISRASENA TWISHIME, P. Early adolescents’ views of media ratings in the context of a media literacy program in the U.S. Journal of Children and Media, n.1, pp. 1-16, 2020.
SCHWARTZ, P. M. Property privacy and personal data. Harvard Law Review, v. 117, n. 7, p. 2064-2066, 2004.
STEINBERG, L. D. Adolescence (12th ed), New York: McGraw-Hill, 2020.
SULLIVAN, Y. W.; KIM, D. J. Assessing the effects of consumers’ product evaluations and trust on repurchase intention in e-commerce environments. International Journal of Information Management, v. 39, p. 199”“219, 2018.
VANWESENBEECK I.; WALRAVE, M.; PONNET K. Children and advergames: the role of product involvement, prior brand attitude, persuasion knowledge and game attitude in purchase intentions and changing attitudes. International Journal of Advertising, v. 36, n. 4, p. 520-541, 2016.
WAIGUNY, M.; NELSON, M.; TERLUTTER, R. Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children. Journal of Marketing Communications, v. 18, n. 1, p. 68-89, 2012.
WAIGUNY, M.; NELSON, M.; TERLUTTER. R. The relationship of persuasion knowledge, identification of commercial intent and persuasion outcomes in advergames. The role of media context and presence. Journal of Consumer Policy, v. 37, n. 2, p. 257-277, 2014.
WAUTERS, E.; LIEVENS, E.; VALCKE, P. Empowering Children Through Labelling in Social Networks: Illusion or Solution?. In: Walrave, M.; Ponnet, K., Vanderhoven, E.; Haers, J.; Segaert, B. (Eds), Youth 2.0: Social Media and Adolescence, Cham: Springer, 2016.
WEINBERG, J. Rating the Net. Hastings Communications and Entertainment Law Journal, n. 19, p. 453-462, 1997.
WU, K. YouTube marketing: Legality of sponsorship and endorsements. Journal of Law, Business, and Ethics, v. 22, p. 59”“91, 2016.
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Published
2021-05-26
How to Cite
LÓPEZ JIMÉNEZ, David; DITTMAR, Eduardo Carlos; VARGAS PORTILLO, Jenny Patricia. PROTECTING MINORS IN RELATION TO INTERACTIVE SOFTWARE. Law, State and Telecommunications Review, [S. l.], v. 13, n. 1, p. 20–39, 2021. DOI: 10.26512/lstr.v13i1.29743. Disponível em: https://periodicos.unb.br/index.php/RDET/article/view/29743. Acesso em: 27 dec. 2024.
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