Dis-moi pourquoi

The promotion processes of entertaining music in Belém

Abstract

This article aims to reveal the processes of promotion of pianistic music in Belém during the turn of the 20th century. The research problem is presented through the following questions: How was music printed for piano promoted in Bethlehem? What actions were implemented in the promotion of these scores? The article focuses on the action of certain subjects, seeking the objectives of the work through the analysis of ads and newspaper articles, as well as printed sheet music of the period. The work is guided by the model of study of music in culture, proposed by Alan Merriam. We conclude that over the years was used the term “musical novelties” to designate the light music and the repertoire of pianistic music in general, which included musical genres in vogue, such as the waltz, the Polka, and schottisch, as well as the existence of a network of relationships between composers, editors and newspaper writers, in which subjects cooperated in a system, in a way, of interdependence.