Nova Normalidade? Consumo e Identidade entre Reprodução de Desigualdades Sociais e Transformação Social no Brasil

Autores

DOI:

https://doi.org/10.1590/s0102-6992-202035030006%20

Palavras-chave:

Pandemia. Desigualdade Social. Consumo. Identidade. Fromm

Resumo

pandemia do COVID-19 vem transformando realidades econômicas, políticas e sociais, numa chamada "nova normalidade". Aprender a lidar com essa contingência requer (re)construção de identidade das pessoas. Neste estudo, analisamos criticamente as narrativas de mudança e as práticas de consumo de brasileiros entrevistados no período de distanciamento social. Para isso, utilizamos lentes teóricas de Fromm, Rosa e Kühn. Nossos resultados evidenciam que a pandemia estimula as pessoas a refletir com responsabilidade sobre seu consumo, mas também destacam como o consumo contribui para a reprodução da desigualdade social, levando a polarizações dentro da sociedade

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Biografia do Autor

Thomas Kühn, Psychoanalytic University (IPU)

Professor de psicologia organizacional na International Psychoanalytic University (IPU) de Berlim. Diretor do Erich Fromm Study Center, na mesma universidade

Daniela Gomes Alcoforado, Universidade Federal de Pernambuco (UFPE)

Doutoranda no programa de pós-graduação em Administração da Universidade Federal de Pernambuco, com período de intercâmbio na International Psychoanalytic University (IPU) de Berlim. Pesquisadora convidada na International Psychoanalytic University (IPU) de Berlim

Miriam Leite Farias, Universidade Federal de Pernambuco (UFPE)

Doutoranda no programa de pós-graduação em Administração da Universidade Federal de Pernambuco, com período de intercâmbio na SKEMA Business School, Lille, France

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Publicado

27-11-2020

Como Citar

Kühn, T. ., Alcoforado, D. G., & Farias, M. L. . (2020). Nova Normalidade? Consumo e Identidade entre Reprodução de Desigualdades Sociais e Transformação Social no Brasil. Sociedade E Estado, 35(03), 787–813. https://doi.org/10.1590/s0102-6992-202035030006