Implantation of Systems of Competitive Intelligence: Corporate Approach

abordagem corporativa

Abstract

Describes a conceptual model of a generic system of Competitive Intelligence (Cl) and proposes a method for implanting Cl systems within the organizations, according to a corporate outlook, embracing six stages: a) analysis of the preliminary proposal at the Corporate Coordination level; b) analysis and validation of the preliminary proposal; c) realization of seminars to capture the attention of the Senior Administrators; d) development of a pilot-project (corporate level); e) assessment of the results of the pilot-project and validation of the conceptual model; f) elaboration, analysis and approval of the Plan for implementation of the competitive intelligence system. The conclusion is that the organizations generate and use knowlege about the environment they act in, suggesting that the competitive intelligence methodologies and techniques supply the instruments needed for them to maintain their competitive advantage yielding benefits for the society in general.