Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns

Auteurs-es

  • Rajendra Kumar Dash GMR Institute of Technology

Mots-clés :

Swachh Bharat Abhiyan; Semana Canadense do Meio Ambiente; campanha de desenvolvimento sustentável; tratamento de lixo; princípio 3R.

Résumé

Diante da crescente constatação da importância da comunicação para o desenvolvimento sustentável, o envolvimento da nova mídia em campanhas ambientais tem emergido como um instrumento indispensável para mudar o comportamenrto das pessoas em grande escala. Este ensaio estuda duas campanhas estratégicas de desenvolvimento sustentável: Swachh Bharat Abhiyan da Índia e a Semana Canadense do Meio Ambiente. Em ambos programas a mídia tem sido bastante usada com a finalidade de suscitar a consciência coletiva para motivar as pessoas a serem partícipes bem como agentes na mudança para um desenvolvimento sustentável em prol de uma sustentabilidade pessoal, nacional e global. No artigo, a agenda e a ação de ambas campanhas bem como suas narrativas básicas são analisadas a fim de pontuar as tendências emergentes na comunicação sustentável.

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Biographie de l'auteur-e

Rajendra Kumar Dash , GMR Institute of Technology

Associate Professor, Dept. of Basic Sciences & Humanities, GMR Institute of Technology, JNTU Kakinada, Andhra Pradesh, India.

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Publié-e

2020-12-19

Comment citer

Rajendra Kumar Dash. (2020). Swachh Bharat Abhiyan and the canadian environment week: case studies in sustainable development campaigns. Ecolinguística: Revista Brasileira De Ecologia E Linguagem (ECO-REBEL), 6(4), 78–94. Consulté à l’adresse https://periodicos.unb.br/index.php/erbel/article/view/35676

Numéro

Vol. 6 No. 4 (2020)

Rubrique

Artigos

Licence

(c) Tous droits réservés Ecolinguística: Revista brasileira de ecologia e linguagem (ECO-REBEL) 2020

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