Promoting critical literacy

the case of promotional materials for burgers

  • George Jacobs James Cook University
  • Denise Dillon James Cook University
Palavras-chave: Letramento crítico; alimento à base de planta; sanduíches; ensino de língua; análise crítica do discurso.

Resumo

Este artigo explica o que vem a ser letramento crítico, porque ele deve ser incluído no ensino de línguas e como incluir letramento crítico na educação linguística. Um exemplo de como praticar letramento crítico é apresentado mediante um projeto piloto de análise crítica de material de propaganda de sanduíches, tanto feitos da carne de animais assassinados quanto produzidos a partir de ingredientes oriundos de plantas. O projeto está descrito em detalhes, incluindo-se os textos e imagens analisados. Ademais, os autores apresentam sugestões de como implementar cinco princípios pedagógicos relavantes para o aprendizado de letramento crítico e de educação em geral. Esses princípios são: os estudantes devem ser aprendizes ativos; eles devem ter alguma informação sobre o que estudam e como estudá-lo; as tarefas devem ser factíveis para os estudantes, mas envolver algum desafio; os estudantes devem ter oportunidades de interagir com os colegas e com outros; o aprendizado deve contribuir para fazer do mundo um lugar melhor.

 

Downloads

Não há dados estatísticos.

Biografia do Autor

George Jacobs, James Cook University

Doctor en Lingüística por la Universidad de Brasilia. Maestro en Letras y Lingüística por la Universidad Federal de Goiás (UFG), posee graduación en Letras por la misma institución. Integra el Núcleo de Estudios en Ecolingística e Imaginario (NELIM).

Referências

ADAMS, C. J. The sexual politics of meat: A feminist-vegetarian critical theory. New York, NY: Bloomsbury Publishing, 20105.

______. The Carol J. Adams reader. London, United Kingdom: Bloomsbury, 2016.

BEHRMAN, E. H.Teaching about language, power, and text: A review of classroom practices that support critical literacy.Journal of Adolescent & Adult Literacy,49(6), 2006, p. 490-498. DOI: https://doi.org/10.1598/JAAL.49.6.4

BEYOND MEAT.Author. Retrieved from http://beyondmeat.com

_______. Beast Burger 2.0, 2018b. Retrieved fromhttp://beyondmeat.com/products/view/the-beast-burger

BROUGH, A. R., & WILKIE, J. E. B.Men resist green behavior as unmanly: A surprising reason for resistance to environmental goods and habits, Scientific American, 2017. Retrieved from https://www.scientificamerican.com/article/men-resist-green-behavior-as-unmanly

BRUNO, G. McDonald's rethinks its $2 billion ad budget, 2017. TheStreet. Retrieved from https://www.thestreet.com/story/14362329/1/mcdonald-s-to-examine-how-its-spending-its-ad-dollars.html

BURGER KING. Author, 2018. Retrieved from https://www.bk.com

CARL JR’S.Author, 2018. Retrieved from https://www.carlsjr.com

CRAIB, I. Experiencing identity. London, United Kingdom: Sage, 1998.

DEWEY, J. My pedagogic creed. School Journal54,1897, p.77-80.

ESPOSITO, K., Giugliano, F.;MAIORINO, M. I., & GIUGLIANO, D.Dietary factors, Mediterranean diet and erectile dysfunction.The Journal of Sexual Medicine7(7), 2010, p. 2338-2345. https://doi.org/10.1111/j.1743-6109.2010.01842.x

FIELD ROAST.Author,2018. Retrieved from http://fieldroast.com.

FREIRE, P. (1985). Reading the world and reading the word: An interview with Paulo Freire. Language Arts 62(1), 1985, p. 15-21.

IMPOSSIBLE FOODS.Author, 2018. Retrieved from https://www.impossiblefoods.com.International Ecolinguistics Association. About, 2018.Retrieved from http://ecolinguistics-association.org.

LEEDER, C., & SHAH, C.Practicing critical evaluation of online sources improves student search behavior.The Journal of Academic Librarianship,42(4), 2016, p. 459-468. DOI: 10.1016/j.acalib.2016.04.001

LINCOLN, Y. S., & GUBA, E. G. Naturalistic inquiry. Beverly Hills, CA: Sage, 1985.

LUKE, A.Critical literacy in Australia: A matter of context and standpoint. Journal of Adolescent & Adult Literacy, 43(5),2000, p.448-461.

MCDONALD’S.Author, 2018. Retrieved from https://www.mcdonalds.com/us/en-us.html

MCWILLIAMS, M.The story behind the dish: Classic American foods. Santa Barbara, CA: Greenwood, 2012.

MORGAN, W., & WYATT-SMITH, CM. Im/proper accountability: Toward a theory of critical literacy and assessment. Assessment in Education: Principles, Policy, & Practice, 7, 2000, p. 123-142.

PAUL, R.; ELDER, L.; BARTELL, J.California teacher preparation for instruction in critical thinking: Research findings and policy recommendations, 1997. Retrieved from https://eric.ed.gov/?id=ED437379.

PETA (People for the Ethical Treatment of Animals).Our favorite vegan burger brands, 2015. Retrieved from https://www.peta.org/living/food/vegan-burger-brands-that-will-change-your-mind-about-veggie-burgers

QUICK-SERVICE and Fast Casual Restaurant News and Information. The top 50 brands in quick service and fastcasual, 2015. Retrieved fromhttps://www.qsrmagazine.com/reports/qsr50-2015-top-50-chart

ROGERS, R.;MALANCHARUVIL-BERKES, E.;MOSLEY, M.;HUI, D.; JOSEPH, G. O. G.. Critical discourse analysis in education: A review of the literature.Review of educational research,75(3),2005, p.365-416.

ROTH, W. M.; LEE, Y. J.Contradictions in theorizing and implementing communities in education.Educational Research Review,1(1), 2006, p. 27-40.

SCHOUTETEN, J. J.;DE STEUR, H.;DE PELSMAEKER, S.;LAGAST, S.;JUVINAL, J. G.;DE BOURDEAUDHUIJ, I., ... & GELLYNCK, X.Emotionaland sensory profiling of insect-,plant-and meat-based burgers under blind, expected and informed conditions.Food Quality and Preference,52, 2016, p. 27-31.

SCRIVEN, M.; PAUL, R.Statement at the Annual International Conference on Critical Thinking, 1987. Retrieved from http://www.criticalthinking.org/pages/critical-thinking-where-to-begin/796.

SENA, M.Burger industry analysis 2018 -Cost & trends, 2018. Retrieved from https://www.franchisehelp.com/industry-reports/burger-industry-analysis-2018-cost-trends

SHAPIRO, P.Clean meat: How growing meat without animals will revolutionize dinner and the world. New York, NY: Simon & Schuster, 2018.

SONIC.Author, 2018. Retrieved from https://www.sonicdrivein.com

STIBBE, A.Ecolinguistics: Language, ecology, and the stories we live by. Abingdon, United Kingdom: Routledge, 2015.

SUNSHINE BURGER.Author, 2018. Retrieved from https://www.sunshineburger.com

TAHMASBI, S.;KALKHAJEH, S. G.Critical discourse analysis: Iranian banks advertisements.Asian Economic and Financial Review,3(1), 2013, p. 124-145.

VYGOTSKY, L. S.Mind in society (Ed. by M. Cole, V. John-Steiner, S. Scribner, and E. Souberman). Cambridge, MA: Harvard University Press, 1978.

WENDY’S. Author, 2018. Retrieved from https://www.wendys.com/

Publicado
2019-02-10
Como Citar
JacobsG., & DillonD. (2019). Promoting critical literacy. Ecolinguística: Revista Brasileira De Ecologia E Linguagem (ECO-REBEL), 5(1), 16-27. Recuperado de http://periodicos.unb.br/index.php/erbel/article/view/22804
Seção
Artigos